BFCM marketing has become the ultimate game changer for Shopify brands looking to capture attention and drive record sales during the holiday season. It’s no longer just about offering discounts or running ads. Winning the BFCM marketing game requires smart strategies creative campaigns and a strong understanding of what motivates your customers to buy.
In this guide you’ll discover ten proven tactics used by leading ecommerce brands to boost traffic maximize conversions and build long term loyalty. Each strategy is backed by relevant examples and data to help you plan campaigns that stand out attract shoppers and deliver measurable results.
If you want to make this black friday and cyber monday your biggest success yet these insights will give you the competitive edge required to grow faster and sell smarter.
Winning BFCM campaigns go beyond discounts. You have to ensure BFCM tactics and strategies that customers will love to create enjoyable shopping moments through surprise deals personalized offers and mobile first experiences that keep shoppers coming back.
Black Friday is just the next day of Thanksgiving in the United States, and it marks the start of Christmas shopping. Basically, it is the fourth Friday of November, and the New York Times in 1975, marked it as “the busiest shopping and traffic day of the year.” It is the day when retailers provide many attractive offers for their customers.
Cyber Monday is just 2 days after Black Friday. However, BFCM came into the limelight in 2005 (2003-04 in some opinion). It is believed that retailers found many buyers were unable to avail the offers on Friday, therefore they extended the offers till Monday.
This year the date of Black Friday is 28th November and Cyber Monday will be on 1st December.
Apple redefines BFCM marketing strategy by focusing on exclusivity over discounts. Rather than slashing prices, it drives excitement with gift cards on qualified purchases and limited time accessory bundles. These subtle incentives keep the brand premium while delivering high conversion rates.
Takeaways for your store from Apple
Try “Buy X, Get Store Credit” instead of deep discounts.
Make your black friday and cyber monday marketing event feel exclusive for app users or loyalty members.
Use teaser emails, app notifications, and countdowns to build buzz before the sale begins.
Walmart extends the shopping window with its Deals for Days campaign. It is a smart BFCM marketing strategy that builds anticipation and reduces website overload. Its omnichannel experience ensures customers can shop seamlessly in-store or online
Takeaways for your store from Walmart
Extend your BFCM sale window. Start early and continue post-weekend.
Offer flexible fulfilment: local delivery or pickup if applicable.
Strengthen inventory management to handle volume and avoid stockouts.
Starbucks uses loyality driven BFCM marketing strategy to deepen customer bond rather than main focus on discounts. Its bonus gift card promotions, seasonal visuals, and exclusive mobile app offers strengthen emotional connection and repeat spending.
Takeaways for your store from Starbucks
Offer gift cards with bonus value during your BFCM marketing campaign.
Use your loyalty or app audience for early access deals.
Add festive themed visuals or limited edition packaging to spark excitement.
Amazon’s BFCM marketing strategy success lies in data-driven personalization and real-time urgency. Its lightning deals, fast fulfilment, and tailored recommendations keep customers engaged and loyal year after year
Use urgency triggers: Today Only, Ends in 3 Hours, and Early Access for App Users Only.
Personalize offers based on browsing or purchase data. When a shopper views wireless headphones they later see related items like Bluetooth speakers or cases which is a smart way to personalize offers and drive more sales.
Prioritize fast shipping. Customers remember the same day and next day delivery experience considering if gifts or seasonal items are time-sensitive.
During Black Friday and Cyber Monday almost every retailer rolls out deals to attract new shoppers and keep loyal ones coming back. In 2025 your BFCM marketing should do more than display the offers. It should be holistic mobile first data driven and ready for an extended shopping season.
Before launching any campaign start with a strong foundation.
The first step to building a winning BFCM marketing plan for 2025 is preparation. Planning ahead helps you act with clarity when the rush begins.
But, these will not be enough. Your BFCM marketing strategy will need some important upgrades. Here are some quick tips for that.
Effective BFCM marketing strategy start with a clear visibility strategy. The festive crowd is huge but your audience will only buy from stores they can easily find. That means SEO is your first win of the season.
You can do the following to increase your discoverability on the SERPs.
Research BFCM marketing keywords with seasonal intent such as Black Friday deals on [product] or Cyber Monday [category] discounts. Include long tail and location based variations to capture high-intent shoppers.
Update page titles, meta descriptions, image alt texts, and URLs to include your BFCM keywords. Add urgency phrases like Shop Now or Limited-Time Offer to boost click-through rates.
Most black friday and cyber monday shoppers browse on mobile. Compress images, reduce load times, and simplify navigation. When your site loads quickly and feels smooth, visitors stay longer and browse more pages. Slow sites or apps make shoppers bounce before they even view a product.
Google tracks how users engage with your site. If visitors stay longer and interact with your content it signals relevance and helps improve your search rankings.
Build dedicated BFCM marketing landing pages for top categories or offers. These pages help search engines understand your campaign and drive traffic from organic queries like best Black Friday Shopify deals.
Use Google Analytics and Search Console to monitor keyword performance, crawl rates, and page visibility. Adjust headlines or CTAs based on real-time data to keep your store ahead throughout the BFCM rush.
If your analytics show that “Shop Now” isn’t driving enough clicks during the BFCM weekend, you can quickly switch the CTA to something more urgent like Grab the Deal Before It’s Gone or Ends Tonight – Don’t Miss Out.
It helps your store appear when shoppers search for products like yours and puts your brand in front of ready to buy customers.
During the festive season shoppers move fast and expect your store to keep up. A well-executed BFCM marketing strategy begins with seamless page optimization that delivers instant load times and effortless browsing. Page optimization helps you meet that expectation by making your site effortless to browse. When your pages load instantly and display products clearly shoppers stay longer explore more and buy faster.
To help you achieve this level of performance here are a few essential page optimization tips for the festive rush.
Compress images and enable browser caching to make your pages open instantly. Reduce redirects and use a CDN to keep performance steady even during heavy festive traffic. Every second saved can protect a sale.
Make sure your store feels natural on mobile with responsive layouts and thumb friendly buttons. Test how it appears on voice and visual searches using long tail phrases so shoppers can find your store no matter how they search.
Show products with sharp HD images or 360 degree views so buyers can explore confidently. Keep menus simple so visitors can reach what they want fast without confusion.
Allow guest checkout and reduce form fields to speed up the process. Use geo location to auto fill details and keep the checkout distraction free to lower cart abandonment. When a returning shopper visits your store their location is automatically detected and fields like city and postal code are pre-filled which speeds up checkout
Review your site health before the rush begins. Fix broken links and outdated scripts. Watch your Core Web Vitals and real user metrics daily to ensure your store performs smoothly during every peak hour. These pre holiday checks form the technical backbone of a strong BFCM marketing strategy.
Make product discovery simple by improving filters and quick links. When shoppers find what they want easily they stay longer and buy more.
Adopt caching tools like Cloudflare NitroPack or Fastly and use next-gen image formats like WebP or AVIF to deliver near instant loading across all devices keeping visitors engaged until checkout.
Check out: Smarter Approach to Abandoned Cart Recovery
Shoppers during the festive week actively search for the best deals and expect something special from your store. Your BFCM marketing strategy should focus on creating irresistible offers that balance excitement and profitability.
Here are a few proven ways to grab attention and drive more sales during festive season.
Launch short window flash sales synced across app, email, and social. Display live countdowns to drive urgency and increase purchase intent within hours.
Use smart bundling based on customer behavior or frequently bought together data. Combine complementary items to raise order value and simplify decisions for rushed festive shoppers.
Use smart bundling based on customer behavior or frequently bought-together data. Combine complementary items to raise order value and simplify decisions for rushed festive shoppers.
Reward loyal customers with early or app-only access. Use push notifications to alert them instantly and create an insider feel that builds anticipation and repeat visits.
Showcase customer reviews, ratings, and UGC like photos or short clips from real buyers. Live social proof builds instant trust and influences hesitant shoppers to act fast.
Balance appeal and profit by offering value-added perks such as free shipping bonus gifts or loyalty points instead of deep price cuts. This helps you protect profit while keeping shoppers happy. Smart discounting is a vital part of any sustainable BFCM marketing strategy.
Ensure every deal is optimized for mobile screens and shareable across social channels. Especially over Instagram and TikTok where holiday discovery happens first.
Use analytics to find peak browsing hours and launch your offers at those times to get the highest chance of clicks and conversions.
During the 2024 BFCM season online merchants saw traffic rise by 14.7 percent as shoppers turned to mobile for quick purchases.
Mobile devices drove 73 percent of total traffic and 61.8 percent of all sales showing how essential it is to optimize your store for mobile-first shopping. Integrating mobile optimization into your BFCM marketing strategy ensures you capture these high-intent mobile shoppers efficiently.
To stand out during the holiday rush your BFCM marketing should include surprise and delight moments that spark curiosity convert interest and deepen loyalty.
In a season where every brand is shouting discounts, surprise is your silent advantage. Make your shoppers feel rewarded and valued beyond price. They will remember your brand long after the sale ends.
As black friday and cyber monday kicks off the busiest shopping season of the year, customers are more open to exploring beyond their initial intent. This is your best opportunity to use upselling and cross-selling strategies that not only boost AOV but also build long-term loyalty.
Flash deals, mobile-first shopping, and AI-powered campaigns shaping BFCM 2025. Merchants who personalize upsell moments in real time can capture higher order values and repeat buyers before competitors even show up.
Create data-driven bundles using trending products or items customers often buy together. Add countdown timers or low stock badges to build urgency and drive quicker purchases. Festive bundles such as holiday sets or gifting kits work especially well during BFCM.
Turn upgrades into rewards instead of just higher-priced options. Give early access free gifts or exclusive perks to app users who choose a premium version. These time-limited offers create excitement and build stronger loyalty.
Go beyond basic product suggestions. Use AI and predictive tools to show upsell prompts based on what customers browse or buy. Smart in-app recommendations can guide shoppers to add-ons or complementary items right when they are most interested.
Reach out to shoppers who viewed products or left items in their carts using dynamic retargeting. Send personalized push notifications or SMS deep links to bring them back to the exact product or bundle they explored. Add a short-term deal or free shipping offer to spark urgency and finish the sale.
Turn deal-seekers into loyal customers by offering loyalty points early-bird offers or rewards on their next purchase. This method lifts AOV and keeps customers returning even after the BFCM 2025 season ends.
Every BFCM upsell or cross-sell should feel timely, personal, and rewarding. This is the proven way to turn casual visitors into repeat buyers while growing your seasonal revenue.
Are You Eager To Boost Your Client’s Success with Black Friday and Cyber Monday Tips?
Prepare your store for the biggest shopping events of the year with expert guidance.
Explore actionable tips on discounts, festive themes, shipping strategies, and marketing ideas that help you turn Black Friday and Cyber Monday into your most successful sales days yet.
Connect with mCommerce Experts
If your upselling or cross-selling efforts don’t perform as expected, don’t lose momentum. Re-engage your buyers with timely follow-ups and personalized reminders. Show them the right products at the right time through push notifications, email, or retargeting. Consistent visibility often turns a missed opportunity into a successful conversion.
Your customers engage with your brand across multiple channels like website, mobile app, social media, marketplaces, and even physical stores. Each channel attracts a different audience with unique behaviour and buying patterns. Running generic promotions across all channels risks lower conversions and confused buyers. A strong BFCM marketing strategy ensures your offers are personalized for each touchpoint while keeping your messaging consistent.
The key is to tailor your offers channel by channel while keeping your brand consistent.
Map your customer personas per channel:
Example: Your Instagram audience might be younger, trend-focused shoppers with smaller cart sizes, while your app users may be professionals who plan purchases and spend more per order.
Dive into your data:
Use these insights to design offers that match buyer behaviour. High-volume amd low value channels call for quick, attention-grabbing deals (flash sales, bundle offers). Professional or high-value audiences respond better to premium deals and loyalty incentives.
Design offers that resonate with each audience:
Always maintain the same theme, tone, and visual identity to keep your brand recognizable across different channels.
Even with channel-specific offers, your brand should feel seamless everywhere. Customers should recognize your campaign from Instagram to your app to your store.
The Pro Tips
As you gear up for the Black Friday Cyber Monday window, email remains one of your most powerful owned channels. Smart and timely email campaigns can drive inorganic traffic, lift conversions and bring engaged buyers back to your store. When aligned with your BFCM marketing strategy, these campaigns can maximize engagement and boost repeat purchases. Here’s how to make it work in 2025.
Did you know, emails sent a few days before Black Friday had the highest average order values (AOV). For example, one day before generated AOVs ~31.7 % above the BFCM average.
Social media is no longer just a tool for brand awareness in 2025 it is a high velocity sales channel For your Black Friday and Cyber Monday strategy. You need more than posts You need conversion focused social commerce community engagement and fast response.
For effective black friday and cyber monday social media marketing focus on below strategies.
Tailored Engagement and Interactive Content
Do not simply broadcast Engage your audience Use interactive polls quizzes live sessions or Stories to create moments of decision For example run a quiz asking Which trend are you shopping this Cyber Week and follow up with offers that match their answers.
Social Commerce at Checkout Speed
Consumers now expect to shop where they browse Use shoppable posts product tags on Instagram TikTok and Facebook and host live stream shopping events Social commerce has moved from novelty to mainstream.
Authenticity Social Proof and UGC
Your audience trusts peer voices Showcase real customer testimonials user generated content and influencer posts built around your product Authentic storytelling builds credibility and drives conversions.
Exclusive Discounts and Flash Offers for Social Audiences
Create urgency and reward loyalty Offer social media only discount codes flash sales announced via live stream and early access for followers Make your audience feel valued and privileged.
Real Time Monitoring and Community Response
During peak shopping every mention comment or direct message matters Monitor your channels closely Respond quickly A timely response can turn followers into buyers and strengthen your brand reputation.
All these will help you to reach your target easily and within a short time. So, don’t forget to utilize social media marketing for your BFCM marketing strategy. You can snip some of the reviews to post them on social media.
Check out: Proven Strategies to Increase App Downloads and Installs Revealed
Referral marketing is one of the most effective means to boost your black friday cyber monday sales in 2025. It leverages the trust and enthusiasm of your existing customers to drive new traffic and high‑quality conversions, making it a vital component of your overall BFCM marketing strategy.
Key Tactics For Referral Marketing,
Automate referral systems: Set up a seamless referral ecosystem that tracks referrals, issues rewards and scales without heavy manual effort.
Activate influencers as referrers: Collaborate with micro‑ or nano‑influencers to promote your referral program, with performance‑based incentives for every successful referral.
Leverage real‑time analytics: Monitor referral participation, conversion rates and reward uptake so you can optimise campaigns on the fly.
Enable social sharing from your store: Make it easy for customers to share unique referral links or codes across social platforms directly from your store or app.
Build multi‑level rewards: Reward both first‑tier referrals and secondary referrals (friends of friends) so your program expands virally.
Introduce urgency and reward value: Use time‑limited referral incentives (for example “Referral bonus ends midnight”) so your audience acts quickly and doesn’t delay participation.
Customers acquired via referrals convert at 3‑5× higher rates than non‑referred channels. Around 65% of new business opportunities come from referrals and recommendations. Undoubtedly leveraging your existing customer base generates massive opportunities.
Once your referral program is set up to drive organic growth focus on paid ad campaigns to scale traffic reach and conversions during Cyber Week
In case you are not into a highly profitable business, you can cut short the amount for ad spending. But we highly recommend keeping some amount for the ad campaigns on BFCM.
Maximise Your Black Friday and Cyber Monday Success – Let Our Experts Optimise Your Shopify Store
Based on data from BFCM 2024 including billions of marketing emails SMS and push notifications here are the key takeaways and actions to prepare your store. These insights will help you build a robust BFCM marketing strategy for 2025.
As part of your BFCM marketing strategy optimizing mobile experiences is always the focus. During Cyber Week your customers increasingly shop from mobile devices whether through apps or mobile web. In 2025 mobile apps are no longer optional but they’re a core sales channel where shoppers convert.
Apps deliver streamlined browsing and single‑tap checkout. In the intense BFCM period where shoppers want fast and simple shopping this ease of use is a competitive advantage.
Modern mobile apps run on robust stacks with fast load‑times seamless payment integrations and reliable uptime. These qualities reduce cart abandonment and support high transaction volumes during peak shopping.
Performance matters. Mobile apps achieve higher conversion rates than mobile websites. The app’s faster load times and one tap checkout made it easier for customers to complete purchases. Hence, making your app the fastest path from browse to buy.
One of the biggest advantages of mobile apps is their ability to provide a personalized shopping experience. By leveraging user data and preferences, apps can offer tailored recommendations, personalized deals, and exclusive discounts, making shoppers feel valued and increasing their likelihood of making a purchase. This level of personalization should be central to your BFCM marketing strategy to drive engagement and higher conversions.
Mobile apps enable higher levels of engagement through features like push notifications, in-app messages, and loyalty programs. These tools allow retailers to stay connected with customers, alert them about exclusive deals, and keep them coming back throughout the Cyber Week sales. Engaged customers are more likely to convert and spend more during their shopping sessions.
This Cyber Week 2025 boost your profits with a custom mobile app built using MageNative app builder. Simply create and launch your app effortlessly with simple drag and drop.
During black friday and cyber monday discounts are essential for online merchants. They introduce the much needed excitement to shopping. Shoppers are happy to save loads of money by availing exclusive deals that are unique to this time of year. As a result, shoppers are motivated to explore more products than they might usually consider.
Many customers wait for BFCM specifically to make purchases they’ve been planning, knowing they can maximize their budget and get more for their money. Hence, BFCM offers becomes too attractive to be ignored.
Imagine getting more than one item you love at a discounted price. It’s like getting a great deal on everything you need in one go!
Who doesn’t love a bonus? It’s like getting a little surprise gift with your purchase, making your shopping experience even more delightful.
Ever tried your luck and ended up pleasantly surprised? Mystery discounts add that thrill—you might end up saving more than you expected!
Imagine owning something unique that not everyone can get. Limited edition products during BFCM make you feel special and are a must-grab before they disappear.
Sharing good deals with friends feels great, right? It’s like spreading the joy of savings and earning rewards together.
Being treated like a VIP with special offers just for you—it’s a nice way to reward your loyalty and make you feel appreciated.
Have you ever stacked coupons to maximize your savings? It’s like combining superpowers to get the best deal possible on your favorite items.
When your favorite brands offer deals tailored to your community, it feels like they really get you. It’s about celebrating what makes your group special.
It will create a sense of urgency, encourage higher spending, foster customer loyalty, and ultimately drive higher sales.
Check out: Benefits of Shopify Mobile Apps – See What Your Business is Missing Out Without an App
Black Friday is a major shopping day after Thanksgiving, marking the start of the Christmas shopping season. Cyber Monday follows, offering online deals. Both are crucial for eCommerce due to high sales potential.
Black Friday kicks off the holiday shopping season right after Thanksgiving. Cyber Monday follows as the online shopping counterpart. In 2025 both are pivotal for eCommerce stores due to record-level traffic and high conversion potential. Merchants who plan ahead can capture early bird shoppers and maximize revenue.
A powerful BFCM marketing strategy focuses on personalization, automation, and real-time engagement. Use email campaigns with segmented and automated offers, leverage social media with shoppable posts and interactive content, collaborate with influencers for reach and credibility, and invest in paid ads on platforms like Google, Facebook, and TikTok. Integrate social proof such as reviews, testimonials, and user-generated content to build trust and urgency
Accurate forecasting is critical. Track top-selling products using Shopify or other inventory management systems. You can also set alerts for low stock and prepare for increased demand with buffer inventory. Consider real-time integrations across multiple channels to prevent overselling. AI powered inventory insights can help predict trends and optimize stock levels automatically.
Yes. Shoppers increasingly expect free or fast shipping. To protect margins, offer free shipping above a minimum order value, on selected categories, or for loyal customers. Highlight these offers in all communications including emails, push notifications, and app messages to increase average order value.
Avoid deep discounts that erode profit margins. Ensure your website and mobile app can handle high traffic to prevent crashes or slowdowns. Maintain consistent messaging and transparency in pricing and promotions. Therefore, do not ignore mobile users because mobile first experiences are now critical for conversions.
A thoughtful BFCM marketing strategy doesn’t end with sales , but it also includes retention. Retention is driven by post-purchase engagement. Send personalized thank-you messages, recommend complementary products, and use push notifications or emails to highlight loyalty programs. Offer exclusive post BFCM deals and early access to future promotions. Providing exceptional support and a seamless experience encourages repeat purchases and builds long term customer value.
Lastly, don’t just view Cyber Week as a trend limited to the US anymore. Now, It’s a global phenomenon. People worldwide are participating in Cyber Week 2025, making purchases. This is why merchants, regardless of their location or target audience, need to enhance their Black Friday and Cyber Monday marketing strategies. Moreover, opting for a Shopify mobile app over an eCommerce store can significantly boost your business’s Cyber Week sales.”
Moreover, even if your BFCM marketing doesn’t convert every visitor into customers, it still builds brand awareness. By showcasing your offerings, you keep your brand in people’s minds, increasing the likelihood of future sales.
Check out: Why Is MageNative The Best Mobile App Builder for Your Shopify Store?
Did you know - “94% of consumers say a bad review has convinced them to…
Building a mobile app is just the beginning of the journey. Once this milestone is…
We live in a digital age where one tap on your mobile app can bring…
Getting people to install your mobile app is now harder than ever, not because users…
Shoppers often know exactly what they want, but they struggle to put it into words.…
Are you into the fashion industry? Well, pat your back for being in this billion…
This website uses cookies.