The Power of Video Marketing: 85% of Shoppers Want More Videos—Are You Delivering?

In a world where attention spans are shrinking, video is not just an option, it is essential. Within seconds, customers understand the product value and get all queries answered encouraging them to buy instantly instead of adding it to the wishlist. That is the power of video marketing in action.

A shopper visits your website, curious about your products. They see a few pictures, read some text, but something’s missing. They leave without buying.

Why? Because 85% of shoppers want more videos. They want to see products in action, not just read about them.

Many Businesses Aren’t Using Video Effectively

Even though video is in high demand, many businesses still don’t use it properly. Some avoid video completely, while others create dull, unengaging content. If you’re not using video the right way, you’re losing potential customers.

What is the Power of Video Marketing?

You stumble upon a product online. Instead of scrolling through endless descriptions, a short, engaging video pops up. In just a few seconds, you see the product in action, understand its benefits, and feel confident about making a purchase. That is the power of video marketing.
At its core, video marketing is about storytelling. It is not just about selling a product; it is about creating an experience, evoking emotions, and building trust. Whether it is a behind-the-scenes look at your brand, a quick product demo, or a customer testimonial, video brings your message to life in a way that words alone never could.

The Impact on Brand Awareness, Engagement, and Conversions

• Brand Awareness – Want to stand out in a crowded digital space? Video makes your brand unforgettable, leaving a lasting impression on viewers. People remember 95% of a message when they watch it in a video, compared to just 10% when reading text.
• Engagement – Let’s be real that nobody wants to read a wall of text. Video grabs attention instantly. It stops the scroll, sparks conversations, and gets people to interact with your brand. From likes and shares to comments and clicks, engagement skyrockets with video.
• Conversions – Ever hesitated before buying something online? A well-crafted video eliminates doubts, showcases value, and guides customers toward that “Buy Now” button. Studies show that 73% of consumers are more likely to purchase after watching a product video.

In today’s fast-moving digital world, video marketing is not a trend—it is the new standard. Brands that embrace it thrive. Those that ignore it? They risk fading into the background

How Does Your Business Benefit from Video Marketing?

Video marketing isn’t just another passing trend, it’s the secret weapon behind some of the most successful brands today. From skyrocketing search rankings to captivating audiences and driving massive sales, video is the game-changer businesses can’t afford to ignore.

Video Supercharges Your Google Rankings

Ever wonder why some websites consistently rank on the first page of Google while others get buried? The secret: video content.

• Websites with video are 53x more likely to rank on Page 1. Google loves video because it keeps visitors engaged and increases dwell time—a major ranking factor.
• Informational content wins big. SEMrush data shows that searches for “power of video marketing” have an informational intent, meaning businesses are actively looking for expert insights. This is a golden opportunity for brands to create educational video content and secure top rankings.

Brands That Turned Video into Revenue Machines

Some brands didn’t just use video marketing—they built entire empires around it.

• Nike: Their high-energy Instagram and YouTube videos pull in millions of engagements, building an unshakable brand identity and driving conversions.
• Shopify Stores & E-Commerce Brands: Brands leveraging video-based product demos see up to a 144% increase in purchases. Seeing a product in action builds trust and eliminates buyer hesitation.
• Dove: Addressed women’s self-perceptions through the “Real Beauty Sketches” campaign, promoting natural beauty and self-acceptance.
• Dollar Shave Club: Launched a humorous viral video that propelled the brand to a $1 billion acquisition, showcasing the power of storytelling.
• Duolingo: Engaged audiences with unconventional marketing strategies, including portraying its owl mascot in humorous scenarios.
• CoverGirl: Revitalized its brand by collaborating with social media influencers to create engaging video content.
• Honda: Showcased its heritage and innovation through the “Unstoppable Dreams” campaign, connecting emotionally with viewers.
• Spotify: Engaged users with personalized “Wrapped” campaigns, encouraging social media sharing and fostering community.
• Netflix: Empowered fan creativity by collaborating with creators like Nigeria’s Ikorodu Bois, who recreate movie trailers with DIY flair.
• EepyBird: Created viral videos like the “Extreme Diet Coke & Mentos Experiments,” captivating audiences worldwide.

Businesses that embrace video aren’t just seen. They’re remembered.

 

Maximize Engagement with Dynamic Video Content

Introducing MageNative’s Video Component feature unlocks a realm of possibilities for optimizing your video marketing efforts. With this innovative tool seamlessly integrated into your eCommerce platform, you can elevate your video content to new heights, captivating your audience and maximizing engagement.

Let’s dive into how this game-changing tool can transform your video marketing efforts:

• Eye-Catching Visuals: Tired of the same old product images? With the Video Component feature, you can bring your products to life with dynamic video content. Whether it’s showcasing your latest products or giving behind-the-scenes glimpses, videos add a whole new dimension of visual appeal to your website.
• Personal Touch: Want to make your customers feel special? With personalized video messages, you can do just that. Whether it’s a warm welcome video or personalized product recommendations, you’ll create connections that keep customers coming back for more
• Boost Your Sales: Videos are powerful persuaders! Studies show that a whopping 71% of shoppers are more likely to buy after watching a video. With the Video Component feature, you can create irresistible product videos and promo content that turn viewers into buyers.

Which Types of Videos Are Best For Your Business

Incorporating diverse video formats into your e-commerce strategy can significantly enhance customer engagement and drive sales. Here’s an overview of effective video types:

Shoppable Videos

Integrate seamless shopping experiences directly within videos, allowing viewers to purchase featured products instantly. This approach shortens the sales funnel and capitalizes on immediate purchase intent.

Example: Sephora integrates shoppable videos into their online platform, allowing viewers to watch makeup tutorials and purchase featured products directly from the video. This seamless experience transforms passive viewers into active shoppers, shortening the sales funnel.

Product Demos & How-To Videos

Demonstrate product functionalities and provide step-by-step usage guides to educate customers. These videos simplify complex products, build trust, and empower informed purchasing decisions.
Example: Blendtec’s “Will It Blend?” series showcases their blenders pulverizing various items, demonstrating product strength and durability. These engaging demos not only entertain but also clearly convey product capabilities, building consumer trust.

User-Generated Content & Testimonials

Showcase authentic customer experiences and feedback through user-generated videos. This content adds credibility, fosters community, and influences potential buyers by highlighting real-life satisfaction.
Example: GoPro encourages customers to share their adventures using GoPro cameras. This user-generated content serves as testimonials, showcasing real-life applications and building community around the brand.

Live Shopping & Webinars

Engage audiences in real-time through live shopping events and interactive webinars. This format encourages immediate interaction, addresses customer queries instantly, and can lead to swift purchasing decisions.
Example: TikTok Shop hosts live shopping events where influencers showcase products, answer questions, and offer exclusive deals. This real-time interaction fosters immediacy and boosts sales

Augmented Reality (AR) Try-Ons

Utilize AR technology to offer virtual try-on experiences, especially beneficial for fashion and beauty brands. This immersive approach allows customers to visualize products, enhancing confidence and reducing return rates.
Example: Gucci offers AR try-ons for their sneakers through their app, allowing users to see how shoes look on their feet virtually. This immersive experience enhances confidence in purchase decisions
Implementing these video strategies can significantly elevate your e-commerce presence, catering to modern consumers’ preferences for interactive and informative content.

Video Marketing Statistics 2025

Strategies For Effective Video Marketing

Undoubtedly, video content has emerged as a pivotal tool for brands aiming to connect authentically with their audiences. To harness its full potential, it’s essential to employ effective strategies.

Storytelling for Emotional Connection

Storytelling transcends mere information delivery; it’s about forging an emotional bond with your audience.
By weaving narratives that resonate on a personal level, brands can transform viewers into loyal customers. For instance, incorporating real human experiences in videos enhances relatability and trust.

• Authenticity: Share genuine stories that reflect your brand’s values and mission.
• Human Element: Feature real people like customers, employees, or community members to personify your brand.
• Emotional Cues: Utilize music, visuals, and narratives that evoke specific emotions, aligning with your campaign’s goals.

Performance Tracking & Optimization

To ensure your video marketing efforts yield desired results, it’s crucial to monitor specific Key Performance Indicators (KPIs):

• View Count: Measures the total number of times your video has been watched, indicating reach.
• Engagement Rate: Assesses interactions such as likes, comments, shares, and saves relative to views, reflecting content resonance.
• Conversion Rate: Tracks the percentage of viewers who take a desired action (e.g., making a purchase), linking engagement to revenue.

Regular analysis of these metrics enables data-driven decisions, allowing for content optimization and improved return on investment.

Short-Form vs. Long-Form Video

Selecting the appropriate video length and platform is vital for maximizing impact:

• Short-Form Video: Ideal for capturing attention quickly, these videos (typically under 60 seconds) are perfect for platforms like TikTok, Instagram Reels, and YouTube Shorts. They cater to audiences seeking quick, engaging content.
• Long-Form Video: Suitable for in-depth storytelling, tutorials, or webinars, longer videos are best hosted on platforms like YouTube or your brand’s website, where viewers are prepared to invest more time.

Platform Insights:

• TikTok: Excels in delivering short, viral content with high engagement rates.
• Instagram Reels: Integrates seamlessly with Instagram’s ecosystem, benefiting from its visual-centric user base.
• YouTube Shorts: Leverages YouTube’s extensive reach, offering discoverability through its established platform.

Latest Video Marketing Trends in 2025 To Increase Your Sales

Video marketing is evolving faster than ever, and in 2025, brands are leveraging AI, interactivity, and live commerce to capture audience attention like never before.

1. AI-Generated Videos: Scalable Personalization

AI enables brands to create tailored video ads and recommendations effortlessly, boosting engagement and conversions.
Use Case: Sephora uses AI-generated videos to create dynamic, personalized beauty tutorials based on customers’ past purchases and preferences. These videos recommend complementary products, boosting cross-sell opportunities and engagement.

2. Interactive & AR-Powered Videos: Immersive Shopping

AR and interactive videos revolutionize engagement, especially in fashion and beauty, enabling virtual try-ons and 360° product views.
Use Case: Nike integrates AR-powered videos on its app, allowing users to try on sneakers virtually and see how they look in real-time. This feature has led to increased purchase confidence and a reduction in return rates.

3. Live Shopping Integration: Real-Time Sales Boost

Platforms like TikTok Shop and Instagram Live drive instant sales through influencer-led product demos and real-time Q&As.
Use Case: Kylie Cosmetics hosts live shopping events on Instagram, where Kylie Jenner showcases new product launches and answers fan questions in real-time. These sessions drive massive engagement and sell out products within minutes.

4. Personalized Video Recommendations: AI-Driven Engagement

AI-powered suggestions enhance video relevance, improving customer experience and conversions.
Use Case: Amazon uses AI to recommend product videos based on a shopper’s browsing and purchase history. If a customer frequently searches for fitness gear, Amazon’s AI suggests workout tutorials and product demos, increasing conversion rates.

Actionable Tips to Kickstart Your Video Marketing Journey

Step 1: Define Your Goals & Know Your Audience

Before hitting record, get clear on your mission. Are you aiming for brand awareness, lead generation, or higher conversions? Understanding your audience is just as crucial—what excites them, what frustrates them, and where do they spend their time online? A laser-focused goal paired with audience insights ensures your videos don’t just blend in but actually make an impact.

Step 2: Pick the Right Video Format—Not All Videos Are Created Equal

Different products call for different storytelling styles. Choose wisely:

• Product Demos – Show off key features in action. Let customers “see” the value before they buy.
• How-To Guides & Tutorials – Become the go-to expert in your niche by educating your audience.
• Customer Testimonials – Nothing builds trust faster than real users sharing real results.
• Behind-the-Scenes – Make your brand more relatable by pulling back the curtain.
• Live Videos – Capture attention with real-time interactions that create urgency and FOMO.

Step 3: Let AI Do the Heavy Lifting

No fancy camera? No problem! AI-powered tools like Canva, InVideo, Synthesia, and Pictory can handle everything from auto-editing to voiceovers. Think of AI as your in-house production team—working 24/7, slashing costs, and making high-quality video creation a breeze.

Step 4: Master SEO & Social Optimization—Because Views Don’t Happen by Accident

• Creating a killer video is just half the battle. Getting it seen? That’s where strategy kicks in.
• Use Strategic Keywords – Titles, descriptions, and hashtags should work like magnets.
• Mobile-First Mindset – With 75% of video views happening on mobile, your content needs to shine on small screens.
• Subtitles Matter – Since 85% of people watch videos on mute, captions keep them engaged.
• Call to Action – Conversions – What’s the next step? Click, buy, subscribe? Spell it out!

Step 5: Track, Analyze, and Iterate Like a Pro

Guesswork doesn’t scale—data does. Dive into analytics to track watch time, engagement rates, and conversions. What’s working? What’s flopping? Tweak thumbnails, test different video lengths, experiment with hooks, and refine your strategy until your videos consistently drive results.

FAQs: Your Top Video Marketing Questions Answered

Which platform is most widely used for video marketing?

YouTube still reigns supreme, but let’s not overlook the rising stars—TikTok, Instagram Reels, Facebook, and LinkedIn. Each caters to different audiences: TikTok dominates Gen Z, Instagram thrives on visually engaging content, and LinkedIn is where B2B video marketing is booming.

What are some advantages of using video in social media?

Why do videos go viral while static posts fade into the background? Because they’re immersive. They tell stories. They evoke emotions. Here’s why video content wins every time:

• Higher engagement—Videos keep users hooked longer.
• More shares—People are wired to share what moves them.
• Stronger brand recall—A great video lingers in the mind like a catchy song.
• Emotional connection—Facial expressions, music, and storytelling create bonds that text alone never could.

Is video the future of marketing?

Not just the future—it’s already the present. Over 80% of internet traffic is video-based, and with AI-powered personalization, AR filters, and interactive videos on the rise, we’re entering a golden age of video marketing. If you’re not leveraging it, you’re falling behind.

Is video content more effective than images or text?

Think about the last ad that stuck with you—was it a block of text or a powerful video? Studies show people retain 95% of a message when they watch a video, compared to just 10% when reading text. That’s not just effective—it’s game-changing.

Do videos increase engagement?

Absolutely! Social media posts with videos see 48% more engagement than static images. Videos tell a story, creating a deeper connection with the audience. In the fast-scrolling digital world, a well-crafted video makes people pause and in marketing, that pause is priceless.

Why is video marketing so effective?

Video marketing works because it combines visuals, sound, and storytelling to captivate audiences. It’s dynamic, engaging, and easily digestible—making it far more memorable than text or images alone. Plus, with short attention spans, videos deliver messages quickly and persuasively, driving higher engagement and conversions.

• Higher Engagement – Videos get 1200% more shares than text and images combined.
• Better Conversion Rates – Landing pages with videos boost conversions by 80% or more.
• Stronger Brand Recall – People retain 95% of a message in a video vs. just 10% from text.
• Improved SEO – Websites with videos are 53x more likely to rank on Google’s first page.
• Better Emotional Connection – Video storytelling builds trust and brand loyalty.

Best Way to Make Videos for Promoting My Business

The key to effective business videos is clarity, engagement, and purpose. Here’s how:

• Know Your Audience – Tailor content to their interests and pain points.
• Keep It Short & Impactful – Attention spans are short; deliver value fast.
• Use Storytelling – A compelling narrative beats a sales pitch every time.
• Optimize for Mobile – Most users watch videos on their phones.
• Include a Clear CTA – Guide viewers on what to do next (buy, subscribe, visit, etc.).

How to Make a Marketing Video

• Define Your Goal – Awareness? Leads? Sales?
• Plan Your Script – Keep it concise, engaging, and action-driven.
• Choose the Right Format – Explainer, testimonial, tutorial, or product demo?
• Use High-Quality Visuals & Audio – Poor quality = low trust.
• Add Captions – 85% of social media videos are watched without sound.
• Edit for Impact – Use engaging visuals, text overlays, and smooth transitions.

How to Create Marketing Videos

• Step 1: Plan Your Content – Identify your audience and key message.
• Step 2: Write a Script – Structure it with a hook, problem, solution, and CTA.
• Step 3: Record with Good Lighting & Audio – Clear visuals and sound boost credibility.
• Step 4: Edit & Optimize – Use tools like Canva, Adobe Premiere, or CapCut for professional touch-ups.
• Step 5: Distribute Strategically – Post on YouTube, TikTok, Instagram, LinkedIn, and embed in emails/websites.

Summing It Up

Video marketing has become an elixir for eCommerce sales, and it’s no surprise why. With the growing demand for visual content and the rise of social media platforms, video marketing has become essential for businesses to showcase their products and services, engage with their audience, and increase brand awareness.

Whether you’re a small startup or a large corporation, you can use video marketing to tell your brand story, educate your customers, and build trust with your audience.

So, if you haven’t already, it’s time to add eCommerce video marketing to your strategy. By doing so, you’ll be able to drive more traffic to your website, increase your conversion rates, and, ultimately, grow your business. With the right approach and a commitment to excellence, you can leverage eCommerce video marketing to take your sales to the next level.