As a mobile app owner, the constant hustle to build a good user acquisition strategy that works and results in increased app installs (preferably with a reasonable ROI) must be challenging to say the least. But does it have to be like that ?
We say no! Why?
You’re about to find out.
Let’s take a closer look at what Mobile User Acquisition (UA) is and how to develop an efficacious strategy for it.
For starters we know that competition for users’ attention is intensifying and app developers and marketers face the challenge of developing a robust mobile application that appeals to one and all.
User acquisition is the act of getting new users for a mobile app through various marketing activities.
Any strategy that is particularly designed to increase app installs is referred to as mobile app user acquisition strategy. This is typically accomplished through advertising campaigns and/or promotional offers.
The most important metrics for acquiring users for your mobile app are the number of installs and the install rate. Obvious right ! These two metrics are by far the simplest way to determine whether your app is something that people find valuable and, thus, whether it has a chance of success.
However, it is also important to consider other cost-related metrics. These are some examples:
Read Also: Data-Driven Decision Making: The Power of Mobile App Analytics
Even though organic user acquisition does not directly involve money, it is not entirely free either; it refers to all your efforts to make your app easily discoverable.
Fact Check: According to Apple, 65% of downloads come from App Store searches.
This is organic, and we must consider that the 35% remaining isn’t solely paid because we still have several other promotion methods where you don’t have to pay for an app to be discovered.
The benefit here is that you are not charged for each new user. Furthermore, your efforts will continue to yield results for weeks and months after that. This is distinct from paid acquisition, which will not continue bringing you users after the ad has expired.
Furthermore, because the organic user discovered your app on their own, the retention rate and session numbers are higher.
Diving a little deeper, here are some organic means to user acquisition.
App store optimization is the process of optimizing mobile apps to rank higher in the app store search results. The higher your mobile app ranks in the search results of an app store, the more visible it is to potential buyers.
This increased visibility usually results in more traffic to your app’s app store page. So that searchers can perform a specific action to download your app.
Key Factors To Consider For An Efficient App Store Optimization
1- App name and Title.
2- Description.
3- Keywords.
4- Total number of downloads.
5- Subtitle.
6- Ratings and reviews.
ASO is a crucial factor in increasing app’s visibility and increasing app’s downloads. According to Google, app store searches lead to the discovery of 40% of apps. As a result, searching in the app store is the most popular method for discovering and downloading new apps.
Turn Your Mobile App Into Fast And Fascinating Mobile App
We spend our days on social media, so do your customers
When you go on vacation, all 1,500 of your Facebook friends will see your vacation photos. Your Twitter followers are there for you when you’re stuck in traffic on a Monday morning and need to vent! Every day, there are 3.2 billion interactions on Facebook and over half a billion tweets published.
Think of social media as the modern form of “word-of-mouth marketing.” People are talking about your brand on social media, whether or not you are listening and engaging. However, it is essential to note that your customers want you to listen. Customers expect customer service through Facebook alone, but only 23% of brands provide it. The cost of not participating in social media is increasing by the day.
Do you know?
Almost 90% of businesses use content marketing to generate inbound leads.
Content marketing involves creating and distributing online material such as blogs, social media posts, and videos to stimulate consumers’ interest in purchasing products or services. According to eMarketer 60% of marketers crafts at least a single piece of content each day.
With content marketing, you give away valuable information before asking people to buy anything. Even if you sell a product via content marketing, your ideal customers will appreciate it because they feel more valued and understood.
Content marketing can take time to produce tangible results for B2B marketers. However, it is a solid, long-term strategy for increasing your brand’s online visibility. It also aids in the development of a stronger relationship with your customers.
With over 3.48 million Android apps in the world and 2.22 million apps in Apple’s App Store as of Quarter 1 of 2021, it is evident that the app market is expanding at an exponential rate. And investing in a mobile user acquisition would be a wiser decision to proliferate in the online marketplace.
Paid user acquisition in mobile marketing is simply a collection of non-organic activities carried out by apps with the goal of acquiring new users. It is a type of advertising that is mostly used to drive app installs and bring users to the app’s store page. Paid advertising is a paid but quick way to generate results.
Paid UA is a critical growth strategy. It aims to attract a specific audience to an app, increase visibility and downloads, and improve rankings. Reaching consumers likely to buy is difficult because more than organic is needed to scale significantly. Top apps are spending a lot of money on user acquisition, which is expected to continue.
If your company or online store is new, you may need to invest more in paid advertising to attract new customers.
Ads generate traffic, leads, and sales almost immediately after they are launched. Paid ads can also help you find keywords to drive your organic search campaigns, which can help your SEO efforts.
However, pay-per-click (PPC) can quickly become prohibitively expensive without the proper tactics. The following are some best practices for maximizing ad spend:
Do you know what successful entrepreneurs do with the traffic generated by content marketing and SEO? They create an email list.
The business outcome is only better with first-time visitors than when they subscribe to receive updates from you. You can send out sales or discounts on your products or services, exclusive content, customer benefits, and other promotional campaigns.
When it comes to communicating with your customers, email marketing is one of the most cost-effective options. In fact, according to a Direct Marketing Association study, email has a $38 average return on investment for every $1 spent.
Here’s why email marketing works
Hiring an email marketing expert can be beneficial if you have the resources. If you don’t have the budget, you can still invest in client acquisition software with email marketing features, allowing you to reach more people and increase your sales.
Having ticked off organic means to acquire customers, let’s cover some other means to the goal
Referral programs are a simple way to increase client acquisition in your company. You’ve most likely seen them before for professional services or online stores. The programs are usually simple: the more people you refer, the more money you save or earn.
Some compelling reasons to launch a referral program include the following:
Dropbox’s referral program is one of the best examples of customer acquisition using a referral program. The well-known program provides you and your friends with 500MB of additional free storage space, totaling up to 16GB.
Dropbox’s refer-a-friend program increased sign-ups by 60% in the first month, with over 2.8 million referral invites sent. They also reduced their ad spend per customer from up to $388 to zero thanks to their referral program.
Dropbox has over 14.3 million customers and has used this referral program to drive customer acquisition for nearly a decade.
When developing your referral program, give something away for free so that referred leads have nothing to lose by signing up. If you run a SaaS company, consider offering Pro features for a limited time. Give eCommerce businesses a reasonable discount on their first purchase.
Once customers interact with (and enjoy) your brand, they will continue to refer new customers to your company.
Typically, the customer receives a free product trial for a set period, such as 14 or 30 days. This allows the user to see the product’s value and try out the features in the hopes of signing up for the software at the end of the free trial. The freemium or Product Growth business model is an extension of this, with the free trial typically limited by features rather than time.
The benefits of free trials
Want to maximize your mobile app ROI? Download our PDF on how to leverage mobile app builders to boost your app’s performance and revenue.
Try Mobile App Builder For Free
1- Inadequate understanding of ASO.
2- Not preparing an efficient app development strategy.
3- low recognition of App name and icon.
4- Lack of critical app data analysis.
5- Focusing on acquiring new users without proper planning or strategy.
6- Absence of proper marketing actions before the final launch of an app.
To summarize all that we touched upon in this piece here we’ve created this Mobile User Acquisition Matrix for you. We encourage you to study the graphic and keep it handy when deciding which acquisition channels to invest in for your mobile app user acquisition strategy.
What’s the point of having the best app since sliced bread if no one uses it?
Fortunately, you can increase the number of people who use your app by creating an effective mobile user acquisition strategy. Select the appropriate channels for your company, Then, start experimenting with each and optimizing your approach as needed.
We’ve shown you how to get people to download your app. You can increase your app’s traffic, downloads, and revenue.
Get started with an efficient mobile app and implement these tricks on it to thrive in the online marketplace.
Is there something else that has worked for you in the past? Let us know below in the comment box.
AI powered push notifications are revolutionizing how to craft push notifications by making them more…
Did you know that Facebook ads have an average conversion rate of 8.25% and give…
As Black Friday and Cyber Monday (BFCM) is round the corner, you need black friday…
BFCM sales in 2023 surged for MageNative merchants, who experienced an incredible ROI growth during…
The clock is ticking for BFCM sales 2024. It is the biggest shopping event of…
Imagine: A customer browsing your mobile app, selecting and adding an item in their cart,…
This website uses cookies.