Importance Of Designing A Logo For Branding And Business Growth

Have you ever realized how the mystic figure on the Starbucks container unknowingly became the brand’s identity to you? Or can you deny that you develop a mindset that something interesting will glue you for the next few hours when the “N” of Netflix pops up? Similarly, coming across actual dominoes (especially with one and two-dot ones) will remind you of Domino’s Pizza!! Isn’t it?
Well, in users’ minds, images are registered 60,000 times faster than text (it takes only 13 nanoseconds to memorize)! And they, most of the time, unknowingly identify and remember a brand with its logo. Here, comes the importance of designing smart and meaningful logo.

Madison Carr, the owner of Creative Chameleon Studio, says – The logo is what ties people to a brand, its feelings and promises. 

So, the better logo you create, the smarter business you can do – are you paying enough importance to logo design yet? If not, here is why you should further emphasize logo designing:

Why Do Businesses Need Logos?

The simplest answer is that a logo is a brand’s identity and the overall company. Users may even forget the company’s name, but they can easily recall the logo since it is a visual representation. And by recalling the logo, a simple visitor conducts a search for your brand and gradually becomes a customer.

If the idea of curating the smartest possible logo for your brand intrigues you the next section is all yours:

What Is The Importance Of Creating A Powerful Logo For Better Business?

In business, a logo is as important as the marketing strategy, and if the logo is displayed and promoted correctly, it can do wonders for your brand.

Check out these points to know the importance of a logo more specifically:

1. Logo Makes Users Curious

A logo builds a curiosity factor that becomes a reason for all the benefits it brings. A logo, once seen, creates questions in the minds of users about the offerings of the brand – they feel curious about the products and services of your company. Or at least they feel the urge to search for you in Google, check your website/app, or read the description part on the app store.

If things go well, the users even install the app and make transactions, which is why logos are very important. There are logos that clearly depict what it sells, but there are some that smartly create suspense.

For example, consider Wikipedia, Google, Microsoft, and IBM – you can hardly understand what these brands deal with from their logos. So, users have to check these out or research for it to figure out their offerings which also work in favor of the company.

2. Logo Grabs Attention At Once

Logo catches users’ attention at once and very easily. Be it on SERPs or app stores, it is the logo that is synonymous with your brand. And when the logo is unique and interesting enough, it grabs users’ attention.

The logo of Amazon deserves mention when it comes to making appeals to users. It is interpreted that the curve from A-Z of Amazon is a smile that comes on users’ faces by getting EVERYTHING (A-Z). It caught user attention easily due to its simplicity and versatility. The image below represents the evolution of the Amazon logo, and each format grabbed user attention to the fullest.

3. Logo Creates A Powerful First Impression

When people come across your online store or mobile app, the first thing they see is the logo. And this first impression lasts long and influences users to visit again.

We need to mention that if your logo fails to create a powerful impression, it becomes more and more difficult for your organization to attract and retain your target audience.

The logo of the London Olympics 2012 can be taken as an example here – for hurting the sentiments of the citizens, a petition was circulated and got 40,000+ signs.

4. Logo Depicts Brand Identity

A perfectly designed logo depicts brand identity – it gradually becomes the face of a brand. You can take the logo of Burger King for example! It actually holds the brand name as well as what it sells.

The same thing is applicable to Hershey’s logo – the drop of chocolate after its name clearly shows that the brand is dealing with chocolate and related products.

In short, it speaks on behalf of your brand and conveys its message to the target audience. So, the importance of the logo is undeniable if you are looking for business growth.

5. Logo Is Seen And Recognized For a Long Period Of Time

Logos not just create a powerful first impression, but they are also recognized easily. Being a visual representation, these can be seen easily. For example, one can see this in banners/hoardings, flyers, social media, app stores, Google SERPs, etc.

The main parameter that makes a logo recognizable is its simplicity. How easy a logo is to the eyes ultimately decides how much traffic and recognition it will get.

Talking about the most recognizable logos, how can we forget about Apple, McDonald’s, Tesla, Shell, and Coca-Cola?

6. Logo Puts You Ahead Of Competition

The benefits of logos are interconnected! As a logo helps a brand to be stronger and more recognizable, it naturally helps you to stand out in the competition. However, being recognizable does not mean better business, but it helps the company to secure some organic results like more traffic, higher session time, and much more. All these provide some sort of results to the company and lead it to success.

7. Logo Enhances Loyalty

Believe it or not, logos bring customer loyalty; wondering how?

Here is the process:

Logo first brings views → views create impression → constant impression → an urge of trying out → good experience after purchase → retention → loyalty.

So, is the importance of creating a unique and impactful logo clear to you now?

Well, we are not done yet! Logo can offer you some more:

8. Logo Is Loved And Relied on

A logo is much loved – be it the logo of Domino’s, or Starbucks or Cadbury or Rolex, or Ford – these logos create a sense of reliability among the users. People believe that they will not be cheated if they purchase from these.

At the same time, logos are loved as they create a status symbol. Who can deny the temptation of posting the picture of Witch’s Brew Frappuccino from Starbucks or the Drums and Thighs from KFC with a cheesy caption? Relatable, right?

Well, it’s not just you – it happens to everyone! But to become so loved and reliable, you need to be very creative with your logo. You need to go through some trials as well.

What Makes A Good Logo? – The Key Elements of Logo Designing

Variations Of Top 3 Elements Of Logo Design And Secret Messages Brands Share With These

Color, typography, and shapes are the 3 most important elements of logo design. The most popular brands are using these just like a pro!See the table below to understand the variations of these 3 most important elements, their types, and their hidden meaning.

Elements	Variations	Meaning	Top Brands Using
Color	Red	Energy, Love, Excitement, Boldness, Passion, Confidence	Coca-Cola, Redbull, Kellogg’s
	Blue	Stability, Trustworthiness, Loyalty, Reliability, Security, Honesty, Strength, Patience, Carefulness	Facebook, Ford, Visa
	Orange	Happiness, Friendliness, Affordability, Scalability, Creativity, Excitement, Rejuvenating	Fanta, Nickelodeon, Penguin
	Yellow	Logical, Playfulness, Optimistic, Forward Thinker, Confident, Friendly, Enthusiastic	Shell, McDonald’s, IKEA, IMDB
	Green	Growing, Natural, Caring, Fresh, Close To Earth, Organic, Balanced, Healthy, Reassuring, Calm, Comfort, Pleasure	Subway, Spotify, Animal Planet, Tropicana, Starbucks, Whole Foods Market
	Purple	Imaginative, Creative, Nostalgic, Glamorous, Luxurious, Mysterious, Wise	Cadbury, Yahoo, Monster, Hallmark
	Black	Elegance, Exclusivity,  Seriousness, Formality, Sophistication, Authority, Seductive	BBC, Sony, Honda, Nike, Puma
	Pink	Fashionable, Youthful, Carefree, Attractive	Lyft, Johnson & Johnson, Barbie, AirBNB
	Brown	Old-Fashioned, Dependable, Approachable, Laid-Back	Hershey’s, M&M’s, A&W
	White	Simplicity, Purity, Cleanliness, Conservativeness	Mac, LG, Tesla
	Grey	Experienced, Modern, Stable, Knowledgeable	Apple, Mercedes Benz, Wikipedia, Toyota
	Multi-Color	Positivity, Elegance, Playfulness, Boundlessness, Bold	Google, eBay, Microsoft
Typography	Classic	Trustworthy, Strong, Straightforward	HSBC, Bayer, Rolex, Vogue, Google
	Fancy And Cap-Small Merged	Modern, Funky, Youthful, Easygoing, Premium	Facebook, Ray-Ban, Disney, Baskin Robbins
	Visual Representation	Trustworthy, Strong	Burger King, Target, Apple
	Wide Fonts	Difference	Netflix, Gap, Harrods
	Minimal Spacing	Punctuality, Strength	NASA, Zara
Shape	Circle, Oval, Ellipses	Positive, Emotional, Friendliness, Love, Unity, Partnership, Stability, Endurance, Bond-Community, Wholeness	Pepsi, Hyundai, Ford, Land Rover, Starbucks, WordPress, Olympic
	Box, Square, Rectangle, Triangle	Balanced, Strength, Efficiency, Professionalism, Science, Masculinity, Reliability, Intellectuality, Power, Energy	Google Drive, Dominos, Instagram, Lego, Adobe
	Horizontal And Vertical Lines, Curve	Strength, Tranquility, Community, Calmness, Youthfulness, Aggressiveness, Happiness, Femininity, Rhythm	IBM, Cisco, Formula 1, Adidas, Soundcloud, Bumble,  Amazon

What Makes A Bad Logo?

The importance of the logo is now ✔
Core elements of the logo are ✔
Variations, and secret messages behind the elements are ✔
So, what is left? The counterparts! Yes! What makes a bad logo and its impacts?

Impact Of A Bad Logo

When your logo is not impressive at all, a permanent gap is created between your brand and your customers. As a result, it becomes more and more difficult for you to reach them and get into a business relationship with them.

However, there is nothing to worry about because updating your logo after a certain time is cool – experimenting with your logo is also acceptable. But, we advise you not to delay as soon as you find your logo is not working at all – update it.

Best Practices: How To Design The Most Powerful Logo And Grow Business?

Are you looking for some tips to design your logo like an expert?

Essential Factors To Consider During The Usage Of Logo

What Are The Best Platforms To Design The Best Logo?

Now, time to close the article with information on some best platforms for logo designing.

End Words – Your Logo Is The Front Window Of Your Business

Logo is the brand’s identity – it is a logo that speaks for itself and the brand and its offerings. So craft it after research, invest sufficient time, choose the right platform, and see a flourishing business.

If your logo fails to impress your audience or make them curious about your services, it will nonetheless be difficult to bring them back. Yes, it’s true – no matter how pro-level marketing you do, an uninteresting logo will hinder your business growth. This is why we consider designing logos with this much importance.

Creating a unique logo opens hundreds of thousands of opportunities for you. Indeed, a company with a unique logo too cannot survive if the products/services are not of premium quality. However, the premium quality products/services will not even be explored if your logo is unimpressive – it’s like a locked front door. So, unlock it and allow users to explore you.