As the biggest shopping weekend of the year approaches, it’s time to gear up and get your Shopify store ready for Black Friday and Cyber Monday (BFCM) 2024. With many businesses competing for attention, having a solid marketing plan is key. These tips will help your Shopify store stand out and thrive during the busiest shopping days of the year. Let’s get started!
Table of Contents
- Black Friday And Cyber Monday – What Are These?
- How Leading Brands Leverage Festive Fervour During BFCM
- BFCM Marketing Takeaways For Online Merchants From The Leading Brands
- How To Boost Black Friday and Cyber Monday Marketing Strategies for Shopify stores?
- Lessons and Strategies from 2023 BFCM Sales Data
- How Can Mobile Apps Help In Boosting BFCM Sales?
- How To Get Customers Hooked With Your BFCM Offers?
- BFCM 2024 FAQs
- Final Thoughts
Black Friday And Cyber Monday – What Are These?
Black Friday is just the next day of Thanksgiving in the United States, and it marks the start of Christmas shopping. Basically, it is the fourth Friday of November, and the New York Times in 1975, marked it as “the busiest shopping and traffic day of the year.” It is the day when retailers provide many attractive offers for their customers.
Cyber Monday is just 2 days after Black Friday. However, BFCM came into the limelight in 2005 (2003-04 in some opinion). It is believed that retailers found many buyers were unable to avail the offers on Friday, therefore they extended the offers till Monday.
This year the date of Black Friday is 29th November 2024 and Cyber Monday is on 02nd December 2024.
How Leading Brands Leverage Festive Fervour During BFCM
These leading brands have literally redefined BFCM sales
Apple: Innovating with Exclusive Offers and Seamless Experience
- Exclusive Product Releases: Apple often times the launch of new products or exclusive offers to coincide with BFCM, creating a buzz and drawing in eager customers.
- Enhanced Online Experience: Apple’s website and app are optimized for high traffic, ensuring a seamless shopping experience. They also offer special deals on accessories and services, making the overall purchase more attractive.
- Personalized Marketing: Leveraging their vast amount of customer data, Apple sends personalized offers and recommendations, increasing the likelihood of purchase.
Walmart: Leveraging Omnichannel Strategies
- Early Deals and Extended Sales: Walmart starts its BFCM promotions early and extends them beyond the traditional BFCM period, capturing more sales over a longer period.
- In-store and Online Integration: They ensure a seamless shopping experience across both their physical stores and online platforms, allowing customers to shop how they prefer.
- Massive Inventory: With a vast selection of discounted products, Walmart ensures there’s something for everyone, appealing to a broad customer base.
Starbucks: Driving Traffic with Limited-Time Offers
- Exclusive BFCM Promotions: Starbucks often releases limited-time offers, such as BFCM-specific beverages or discounts on gift cards, driving traffic to their stores.
- Loyalty Program Incentives: Their popular rewards program offers additional points or exclusive deals during BFCM, encouraging repeat visits and higher spending.
- Effective Use of Social Media: Starbucks leverages social media to announce their BFCM deals and engage with their community, creating anticipation and excitement.
Target: Combining Convenience with Competitive Pricing
- Price Matching and Exclusive Discounts: Target offers competitive pricing with their price match guarantee and exclusive discounts for loyalty program members.
- Easy Pickup Options: With options like curbside pickup and same-day delivery, Target makes it convenient for customers to get their purchases quickly and safely.
- Cross-Channel Promotions: Their promotions are integrated across all channels, ensuring a consistent message and experience whether customers shop in-store, online, or through their app.
Amazon: Dominating with Data-Driven Deals
- Personalized Recommendations: Amazon uses its powerful algorithms to offer personalized deals and recommendations, increasing the relevance of their promotions.
- Lightning Deals and Exclusive Offers: They create urgency with time-limited lightning deals and exclusive offers for Prime members, driving rapid purchases.
- Efficient Logistics: Amazon’s advanced logistics network ensures quick and reliable delivery, even during the busy BFCM period, enhancing customer satisfaction.
BFCM Marketing Takeaways For Online Merchants From The Leading Brands
1. Early Planning and Promotions
- Launch deals and promotions ahead of BFCM to build anticipation and secure early sales.
Example: Amazon’s Early Access Deals
- Implementation: Amazon often starts their BFCM promotions weeks in advance with “Early Access Deals” for Prime members. This builds anticipation and drives early sales, as customers know they can get BFCM-level discounts before the official dates.
- Benefit: This approach not only secures early sales but also spreads out the shopping period, reducing the pressure on logistics during the actual BFCM days.
2. Omnichannel Integration
- Ensure a seamless shopping experience across online and offline platforms to cater to all customer preferences.
Example: Target’s Order Pickup and Drive Up
- Implementation: Target offers a seamless integration between online and offline shopping with options like order pickup and drive-up services. Customers can shop online and choose to pick up their orders in-store or have them brought to their car.
- Benefit: This caters to different shopping preferences, whether customers want to avoid shipping costs, get their items faster, or simply enjoy the convenience of not leaving their car.
3. Personalized Marketing
- Use customer data to personalize offers and recommendations, increasing the likelihood of conversions.
Example: Netflix’s Personalized Recommendations
- Implementation: While not a retail example, Netflix’s personalized content recommendations serve as a prime example of using customer data effectively. During BFCM, e-commerce stores like Amazon use similar techniques to suggest products based on customers’ past behavior and preferences.
- Benefit: Personalized recommendations increase the likelihood of conversions by showing customers products they are more likely to buy
4. Exclusive and Time-Limited Offers
- Create a sense of urgency with exclusive deals and limited-time offers to drive quick purchases.
Example: Apple’s Limited-Time Discounts on Accessories
- Implementation: Apple creates urgency with limited-time offers on popular accessories and services. For instance, during BFCM, they might offer exclusive discounts on AirPods or AppleCare for a very short window.
- Benefit: The scarcity and urgency drive quick decisions from customers who don’t want to miss out on these deals.
Find out: A Complete Guide To Turn Your Shopify Store Into A Mobile App
How To Boost Black Friday and Cyber Monday Marketing Strategies for Shopify stores?
During Black Friday and Cyber Monday, almost all retailers offer attractive offers to retain their old customers along with gaining new ones. Indeed, you will need proper marketing strategies for this holiday season, but before you move forward, here are some important tips for you for the holiday season 2024.
What Should Be Your First Step?
The first and foremost step of updating your BFCM 2024 marketing strategy is to plan ahead. Before you start making your customers aware of Cyber week, prepare yourself.
For this
- Set Your Goals – Outline what numbers you want to achieve and where will you invest that in future.
- Set Your Objectives – Estimate how you can meet your goals, outline the major objectives, and decide what resources you will need to meet your goals.
- Keep Eyes on Your Competitors – retailers generally start planning for Black Friday and Cyber Monday 2-3 months prior. So check their pages thoroughly.
- Plan B Is Must – No matter, whether you term it contingency planning or alternate planning – you cannot go with one plan. Be prepared with other solutions so that you don’t have to wait long if any of your plans do not work.
- Save Yourself from Going Out of Stock – During the holiday season, retailers often run out of their stock due to high demand. Therefore, restock the items prior to the festive season.
But, these will not be enough. Your Marketing strategy for BFCM 2024 will need some upgrades – here are some quick tips for that.
1. Search Engine Optimization
If you want to increase sales during this festive season, you first and foremost need to be visible to your audience. Remember, your buyers are likely to search for your store before making a transaction with you. Therefore, you need to be seen in order to be remembered.
You can do the following to increase your discoverability on the SERPs by doing active SEO:
- Get Cyber Week-specific keywords – Get subscriptions from a good research tool and gather some high-volume keywords for your holiday sales. Also, check the long-tail keywords, Google-related keywords, and LSI Keywords to improve your discoverability.
- Update on Page SEO – Once you find the keywords, work on incorporating the SEO title, meta description, and image alt texts as per the keywords.
- Optimize the content of each page with Keywords– Apart from the homepage, you need to optimize each page’s content with keywords. While putting the keywords, make sure that these keywords are inserted naturally.
- Go for clean page formatting After making all the updates, check that your page does not look very cluttered – keep it simple and clean.
- Align with search engine algorithms – Search engine algorithms sometimes go through upgrades sometimes. So keep your eyes on that and keep updating the pages of your Shopify store accordingly.
- Track performance – Once you optimize your page with keywords, you can use Google Analytics to understand how well you are performing. It will also show you whether your pages are getting crawled or not. You can take the necessary actions accordingly.
It will help your eCommerce store to appear on users’ search results when a user enters the keyword.
Amazing fact: SEO can reduce customer acquisition costs (CAC) by 87.41% compared to digital advertising.
2. Page Optimization
Along with search engine optimization, you need to optimize your pages as well. During Cyber Week, the shoppers are in a hurry, so first and foremost you have to match their speed.
The following tips may help you here:
- Optimize Your Page-loading Speed
Slow loading speed will always be a hindrance in marketing. Before you dive into full-fledged marketing strategies for BFCM 2024, ensure your pages are fast and responsive. Conduct thorough QA tests to ensure your theme does not slow your pages down. - Use High-Quality Visuals
Use HD images for each product. Add rotating images to reduce the possibilities of returns and refunds. This allows customers to see the product from multiple angles, making informed purchase decisions. - Simplify the Checkout Process
Make the checkout process simple and short. Implement technologies that remember users’ details after their first entry. This prevents the need to re-enter information and streamlines the shopping experience. Utilize geo location tracking to auto-fill address details. - Add Black Friday and Cyber Monday-related themes
Research how big brands updated their pages for Cyber Week in previous years. Use this insight to find suitable themes and images for your landing pages. Ensure your CTAs align with the festive theme to appeal to your buyers. - Mobile-First Design
With increasing mobile shoppers, ensure your site is fully optimized for mobile devices. Test your site on various devices to guarantee a smooth and responsive experience. - Limited-Time Offers
Highlight limited-time offers and countdown timers on your landing pages to create a sense of urgency, encouraging quicker purchases. - Customer Testimonials
Display customer reviews and testimonials prominently on product pages to build trust and encourage conversions.
- Clear Return and Shipping Policies
Clearly outline your return and shipping policies on product pages to reassure customers and reduce cart abandonment.
These will help you to impress your buyers more thereby increasing the possibility of purchase. It will boost sales for your Shopify store and accelerate business growth.
Check out: Top 8 Ways A Mobile App Can Reduce Shopping Cart Abandonment
3. Irresistible Deals
Since you are targeting your customers on a festive week, it is natural that they will expect some offers from your eCommerce store/mobile app.
To attract more customers, you can announce
- Limited-time Flash Sales: Create urgency by offering short-duration flash sales with deep discounts on select products. Highlight countdown timers to intensify the sense of urgency.
- Bundle Deals: Offer bundled products at a discounted price to encourage customers to purchase more items in one go. This strategy can increase the average order value and appeal to bargain hunters.
- Cross-promotions: Partner with complementary brands or products to offer cross-promotional discounts or bundled offers. This can expand your reach to new audiences and strengthen your brand partnerships.
- Exclusive Early Access: Provide early access to BFCM deals for loyal customers or subscribers. This not only rewards customer loyalty but also generates buzz and anticipation leading up to the main event.
- Social Proof and Reviews: Highlight positive customer reviews and testimonials prominently on your website and social media channels. Social proof builds trust and credibility, encouraging new customers to make purchases.
These festive offers will excite and tempt new customers and bring them to your Shopify store. Along with these, you can reach your existing customers, with personalized offers. So, create offers and reach them with a scheduled push notification to increase traffic on Black Friday and Cyber Monday.
Did you know that 82% of the top 100 retailers offer the best deals on Black Friday and Cyber Monday? For the shoppers, free shipping (no delivery charge), assured gifts, and rewards points are the most attractive terms to make a purchase.
4. Surprise Your Customer
Along with the gifts, we advise you to be more appealing and reliable to your buyers. You can add some surprise elements as a part of your Shopify Store’s Black Friday and Cyber Monday 2024 marketing strategy.
You may opt for a
- Interactive Live Streams: Host live streaming sessions where customers can participate in real-time Q&A, product demonstrations, and exclusive offers. YouTube provides an excellent platform for this, boasting over 1 billion monthly active users. Like Facebook, YouTube offers targeted advertising options to help you reach your ideal audience. Additionally, leverage YouTube’s live streaming capabilities to produce professional-quality videos that engage and convert your audience effectively.
- Limited Edition Drops: Introduce limited-edition products or collections exclusively available during BFCM, creating urgency and exclusivity. or example, a clothing brand might release a special line of winter coats with unique designs and colors that are only available during the BFCM weekend. By promoting these products as limited-time offers, the brand encourages customers to make purchases quickly to secure these exclusive items before they sell out.
- Personalized Recommendations: Use AI-driven recommendations based on past purchases or browsing behavior to suggest relevant products, enhancing the shopping experience.
- Extended Returns and Guarantees: Offer extended return periods or guarantees to reassure customers hesitant about making large purchases during BFCM.
These additions aim to enhance engagement, exclusivity, personalization, and customer confidence during the BFCM 2024 period.
Here, buyers will not necessarily receive a gift or point every day; however, it will help you to achieve your goal by creating an urge in them to open your store or app.
Check out: Intensify Your In-App Search Experience With MageNative Algolia Integration
5. Upselling and Cross-selling
As Black Friday marks the beginning of the festive season, people tend to shop even for products that may not be their primary requirement. So, you have to play smart with cross-selling and upselling tactics here.
These tips can help you in doing so:
- Highlight Seasonal Bundles: Create bundled offers that combine related products or complementary items at a discounted price, emphasizing the seasonal relevance or holiday themes.
- Offer Limited-Time Upgrades: Provide exclusive upgrades or premium versions of products for a limited time during BFCM, enticing customers with enhanced features or benefits.
- Utilize Personalized Recommendations: Implement AI-driven algorithms to recommend products based on each customer’s browsing history, preferences, and previous purchases, enhancing the relevance and effectiveness of upsell and cross-sell suggestions.
- Implement Retargeting Strategies: Use retargeting ads across social media and other platforms to remind customers of their abandoned carts or viewed products, reinforcing the value and urgency of making additional purchases during the BFCM period.
Are You Eager To Boost Your Client’s Success with Black Friday and Cyber Monday Tips?
Get your store ready for the biggest shopping events of the year with our expert advice. We’ll walk you through discounts, BFCM oriented themes, shipping strategies, marketing tips, and more to make their Black Friday and Cyber Monday a smashing success.
In case, all your efforts to cross-sell and upsell go futile, don’t get disheartened. Follow up with your buyers, and show the products again and again – it will bring you some interesting results to your Shopify store.
Did you know that during Black Friday 2023, we saw a significant increase in new customers, jumping by 317% compared to an average day of the year?
6. Channel-specific Offers
While announcing the offers you may plan to give away different offerings on different channels. For example, if you operate your business with a website, app, store, social media, etc., you must have a different type of audience.
So, it is highly recommended to segregate your offers on different channels to have even more sales.
Here, you need to
- Evaluate the user persona on each channel – Figure out the age group, location, and profession of the buyers on each channel. Now, look for the majority to create offers accordingly.
- See their cart value – Now start with more detailed research and understand the buyers’ journey. Check out how long they take to purchase and their cart value to make offers for them.
In case, on any channel, you have mostly teenage users, you will see that their cart value is quite low. Also, they purchase trendy items more than others. So, your offers on this platform should aim at these buyers.
On the other hand, you may have more professionals on another channel whose cart value is moderate. They make logical purchase decisions, so your offers should grab their attention as well.
Pro tip: Even after announcing channel-specific offers, ensure that you maintain synergy in advertisements and refrain from making your buyers confused. Use the same theme, tone, and brand guidelines on all platforms to portray an overall brand image.
7. Email Marketing
Now, you have to engage in active marketing to bring inorganic traffic on Cyber Week. For this, you have to include email marketing in your Cyber Monday and Black Friday strategy.
Regarding this, here are a few tips:
- Segmented Email Campaigns: Tailor emails based on customer segments to provide more relevant offers and increase engagement.
Example: “Dear [First Name], Shop our exclusive BFCM collection tailored just for you! Discover personalized deals on your favorite products.” - Interactive Content: Include interactive elements like polls, quizzes, or interactive product showcases in emails to boost customer interaction and interest.
Example: Include a clickable quiz in your email asking subscribers to choose their favorite product category, with personalized recommendations based on their answers. - Social Proof in Emails: Incorporate snippets of positive reviews or testimonials directly into your email content to build trust and credibility.
Example: “See why our customers love us! ‘I love my new purchase from [Your Store]. It arrived quickly and is even better than expected!’ – Sarah S.” - Countdown Timers: Use dynamic countdown timers in emails to create urgency and encourage immediate action among subscribers.
Example: “Hurry! Our BFCM sale ends in [Countdown Timer]. Shop now to save on must-have items before it’s too late!”
Did you know that total number of orders during BFCM increase by 18%, while average order value decreased by 2%. To capitalize on this trend, consider implementing targeted upselling strategies or bundling offers to potentially boost average order values while maintaining increased transaction volumes.
8. Social Media Marketing
Social media marketing is one of the most effective modes of marketing in recent times due to the huge number of participants. So, include social media marketing in your Cyber Monday and Black Friday strategy.
For effective social media marketing on BFCM:
- Engage in Interactive Content: Leverage interactive polls, quizzes, or live sessions to actively involve your audience and generate excitement around your offers.
- Utilize Social Commerce Features: Incorporate shoppable posts and product tags on platforms like Instagram and Facebook to facilitate direct purchases from your social media profiles.
- Implement Social Proof: Highlight customer testimonials and user-generated content (UGC) to build credibility and trust among potential buyers.
- Offer Exclusive Social Media Discounts: Create exclusive discount codes or flash sales specifically for your social media followers to drive engagement and sales.
- Monitor and Respond: Actively monitor social media channels for customer inquiries, feedback, and mentions during BFCM, and respond promptly to maintain a positive brand image.
All these will help you to reach your target easily and within a short time. So, don’t forget to utilize social media marketing for your Black Friday and Cyber Monday marketing strategy. You can snip some of the reviews to post them on social media.
Check out: 17 Proven Strategies to Increase App Downloads and Installs Revealed
9. Referral Marketing
A fruitful way to increase your BFCM sales for your eCommerce store is with referral marketing – it is a clever process to get traffic organically with the help of existing customers.
For this,
- Implement Automated Referral Programs: Set up automated systems that track and reward referrals seamlessly, minimizing manual effort and maximizing effectiveness.
- Incentivize Influencers for Referrals: Collaborate with influencers to promote your referral program, offering them incentives for every successful referral generated through their channels.
- Utilize Referral Analytics: Use analytics to track the performance of your referral campaigns in real-time, allowing you to optimize strategies based on data-driven insights.
- Integrate Social Sharing Features: Make it easy for customers to share their referral codes across various social media platforms directly from your eCommerce site.
- Encourage Multi-level Referrals: Reward customers not only for direct referrals but also for secondary referrals generated through their network, creating a viral effect that expands your reach.
“Expiring soon” notifications are like unavoidable calls to purchase – use the referral points wisely on your Shopify store.
Check out: How to Expand Your Shopify Business with Customer Loyalty Marketing?
10. Ad Campaigns
Wrap up your BFCM 2024 marketing strategy with some ad investment. Here are the ads you can run to get some traffic during Cyber Week:
- Implement Dynamic Retargeting: Use dynamic retargeting ads to display personalized product recommendations based on users’ past interactions with your Shopify store, increasing the likelihood of conversions.
- Utilize Local Inventory Ads: Incorporate local inventory ads to drive foot traffic to physical store locations by showcasing product availability nearby during Black Friday and Cyber Monday.
- Optimize Ad Creatives for Mobile: Ensure that all display ads are optimized for mobile devices, as a significant portion of BFCM traffic comes from mobile users browsing deals and making purchases on their smartphones.
- Explore Programmatic Advertising: Leverage programmatic advertising platforms to automate ad buying processes and target specific audience segments with precision, maximizing ROI during peak shopping periods.
- Integrate Video Ads: Incorporate video ads into your marketing mix to engage audiences with compelling visual content that highlights your products and promotions effectively across digital channels.
In case you are not into a highly profitable business, you can cut short the amount for ad spending. But we highly recommend keeping some amount for the ad campaigns on BFCM.
Amazing fact: Around 75% of people click on an ad either intentionally or unintentionally. It indicates a possibility of purchase.
Few More Solid Tips To Boost Your BFCM Campaigns
Check out: 9 Effective Tips For Successful Mobile App Branding
Connect with Our mCommerce Experts to Ready Your Shopify Store for BFCM 2024.
Lessons and Strategies from 2023 BFCM Sales Data
Based on the extensive data analysis conducted on over 2.5 billion marketing emails, 29 million SMS, and 30 million web push messages sent during November 2023.
Start Your BFCM Campaigns Early to Meet Customer Expectations
- Insight: In 2023, shoppers started buying well before Black Friday and Cyber Monday. It pays off to launch your promotions early.
- Action: Get ahead by kicking off your campaigns in late October. This early start can catch the attention of eager shoppers looking for deals.
Harness the Power of Automated Email Marketing
- Insight: Emails played a big role during BFCM, especially automated ones that were personalized and timely.
- Action: Increase your use of automated email campaigns. They might not flood inboxes, but they drive a significant portion of sales. Focus on sending out offers that are tailored to your customers’ interests.
Boost Engagement with Smart SMS Campaigns:
- Insight: SMS marketing saw a huge spike in sends and orders, especially on Cyber Monday.
- Action: Ramp up your SMS efforts, especially with automated messages. They convert much better than scheduled ones. Use SMS to deliver quick and compelling offers that prompt immediate action from your customers.
Maximize Push Notifications for Immediate Impact
- Insight: Push notifications saw a notable increase in effectiveness, particularly automated ones.
- Action: Increase the frequency of your push messages during BFCM, focusing on automated notifications. They’re great for delivering time-sensitive offers and updates that keep customers engaged and coming back for more.
Tailor Your Approach Based on Industry Insights
- Insight: Different sectors saw varying levels of success during BFCM. Arts & Entertainment and Games performed exceptionally well.
- Action: Customize your marketing strategies to fit your industry. Consider sector-specific promotions and messaging that resonate with your target audience’s interests and preferences.
Drive Long-Term Loyalty with Personalized Marketing
- Insight: Automated campaigns across various channels consistently outperformed scheduled ones in terms of conversion rates.
- Action: Invest in personalized marketing initiatives that enhance the overall customer experience. Use data-driven insights to offer exclusive deals, personalized recommendations, and incentives that encourage repeat purchases and foster customer loyalty.
By applying these strategies, informed by the successes of 2023, online merchants can prepare effectively for BFCM 2024. It’s all about starting early, engaging intelligently, and delivering personalized experiences that keep customers coming back for more.
How Can Mobile Apps Help In Boosting BFCM Sales?
During Cyber Week, a major shift is seen in shopping habits, with more people opting to shop from their mobile devices—whether through websites or apps—rather than in physical stores. This trend is particularly pronounced on Black Friday and Cyber Monday, where a significant percentage of shoppers prefer using mobile apps
While talking about online shopping on Black Friday and Cyber Monday, a huge percentage of shoppers use mobile apps.
The reason behind the use of the app is
- Easy Usage
Mobile apps are designed for simplicity and convenience. With intuitive interfaces and user-friendly navigation, shoppers can easily browse, search, and make purchases with just a few taps. This ease of use is crucial during the busy BFCM period when shoppers are looking for quick and hassle-free transactions. - Technical Stack
Modern mobile apps are built on advanced technical stacks that ensure smooth and efficient performance. This means faster load times, seamless integrations with payment gateways, and reliable functionality, which are all vital for handling the increased traffic and transactions during Cyber Week. - Fast Performance
Speed is a critical factor for online shopping, especially during high-traffic events like BFCM. Mobile apps are optimized for performance, offering faster page loads and quicker checkout processes compared to mobile websites. This helps reduce cart abandonment rates and enhances the overall shopping experience. - Customized Experience
One of the biggest advantages of mobile apps is their ability to provide a personalized shopping experience. By leveraging user data and preferences, apps can offer tailored recommendations, personalized deals, and exclusive discounts, making shoppers feel valued and increasing their likelihood of making a purchase. - High Engagement
Mobile apps enable higher levels of engagement through features like push notifications, in-app messages, and loyalty programs. These tools allow retailers to stay connected with customers, alert them about exclusive deals, and keep them coming back throughout the Cyber Week sales. Engaged customers are more likely to convert and spend more during their shopping sessions.
On Cyber Week 2024, try Shopify mobile app to double your profit. And the best part of MageNative Shopify mobile apps is that merchants can make these apps with “Drag and drop.”
Would you like to give it a try?
Get Started with MageNative Mobile App Builder
How To Get Customers Hooked With Your BFCM Offers?
During Black Friday and Cyber Monday (BFCM), discounts are essential for online merchants. They introduce the much needed excitement to shopping. Shoppers are happy to save loads of money by availing exclusive deals that are unique to this time of year. As a result, shoppers are motivated to explore more products than they might usually consider.
Many customers wait for BFCM specifically to make purchases they’ve been planning, knowing they can maximize their budget and get more for their money. Hence, BFCM offers becomes too attractive to be ignored.
- Bundle Deals
Imagine getting more than one item you love at a discounted price. It’s like getting a great deal on everything you need in one go! - Tiered Discounts
You know when you’re shopping, and the more you buy, the more you save? That’s tiered discounts for you—encouraging you to treat yourself a bit more to unlock even better savings. - Gift with Purchase
Who doesn’t love a bonus? It’s like getting a little surprise gift with your purchase, making your shopping experience even more delightful. - Mystery Discounts
Ever tried your luck and ended up pleasantly surprised? Mystery discounts add that thrill—you might end up saving more than you expected! - Limited Edition Products
Imagine owning something unique that not everyone can get. Limited edition products during BFCM make you feel special and are a must-grab before they disappear. - Refer-a-Friend Discounts
Sharing good deals with friends feels great, right? It’s like spreading the joy of savings and earning rewards together. - VIP Discounts
Being treated like a VIP with special offers just for you—it’s a nice way to reward your loyalty and make you feel appreciated. - Stackable Coupons
Have you ever stacked coupons to maximize your savings? It’s like combining superpowers to get the best deal possible on your favorite items. - Community Discounts
When your favorite brands offer deals tailored to your community, it feels like they really get you. It’s about celebrating what makes your group special.
It will create a sense of urgency, encourage higher spending, foster customer loyalty, and ultimately drive higher sales.
Check out: Benefits of Shopify Mobile Apps – See What Your Business is Missing Out Without an App
BFCM 2024 FAQs
Black Friday is a major shopping day after Thanksgiving, marking the start of the Christmas shopping season. Cyber Monday follows, offering online deals. Both are crucial for eCommerce due to high sales potential.
What are some effective marketing strategies for BFCM?
Effective strategies include using email marketing, social media campaigns, influencer collaborations, and paid advertising (such as Google Ads or Facebook Ads). Personalizing offers and leveraging social proof can also enhance marketing efforts.
How can I manage inventory effectively during BFCM?
It’s crucial to forecast demand and stock up on popular items. Use Shopify’s inventory management tools to track stock levels in real-time and set up alerts for low inventory to avoid stockouts.
Should I offer free shipping during BFCM?
Offering free shipping will attract more customers, especially during BFCM when shoppers expect deals. Consider offering free shipping above a certain order value or for specific products to increase average order value.
What are some common pitfalls to avoid during BFCM
Avoid over-discounting that could impact profit margins, ensure your website can handle increased traffic to prevent crashes, and maintain transparency in pricing and promotions to build trust with customers.
What should I do to retain customers after BFCM?
Implement post-purchase follow-ups, offer loyalty rewards, and provide exceptional customer service to encourage repeat purchases. Consider creating a loyalty program or offering exclusive discounts to retain BFCM customers
Final Thoughts
Lastly, don’t just view Cyber Week as a trend limited to the US anymore. Now, It’s a global phenomenon. People worldwide are participating in Cyber Week 2024, making purchases. This is why merchants, regardless of their location or target audience, need to enhance their Black Friday and Cyber Monday marketing strategies. Moreover, opting for a Shopify mobile app over an eCommerce store can significantly boost your business’s Cyber Week sales.”
Moreover, even if your BFCM marketing doesn’t convert every visitor into customers, it still builds brand awareness. By showcasing your offerings, you keep your brand in people’s minds, increasing the likelihood of future sales.
Check out: Why Is MageNative The Best Mobile App Builder for Your Shopify Store?
About The Author
I love navigating the world of SaaS with finesse. As an SEO enthusiast and seasoned Copy Writer, I'm here to transform tech-speak into compelling narratives that resonate with online merchants. With a penchant for alliteration and a touch of humor, I bring a unique flair to SaaS content.
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