Do you own an online/offline grocery store? Do you sometimes feel that it is missing a spark? Maybe not just the spark, maybe it is missing some magnificent business results too – so what about offering a modern tinge to your grocery business?
An advanced solution like a mobile app can help to flourish your grocery business and nourish the results! Sounds interesting?
Are you looking for the most advanced solution so far for the next level of growth of your grocery business? Or looking for a smarter alternative to your online grocery store?
If the answer to any of these questions is yes, you are on the right page – we will brief you about the changing trends in the grocery industry, and how apps are taking it over. We will give you reasons to consider switching to a mobile app from an online/offline store and recommend ways to get the app.
So, no more storytelling, let’s just dig into the main part:
What Makes the Grocery Industry of Today Stand Out?
Let’s begin with a quick recap of how grocery industry was and its current scenario:
Flourishing grocery stores
Popular mobile apps
Specific options to choose from
Ample options to choose from
Specific hours of operations
Local brands did not get sufficient scopes
Sufficient scopes for local and small brands
Only popular brands got conversions
Locals are equally getting valued if product is powerful
Long queue to pay
Going to purchase
Ordering from home and getting everything home delivered within hours
Only word-of-mouth to retain the customers
Word-of-mouth, loyalty programs and many other ways to retain the customers
No attention to good customer experience and service
Customer experience and customer service are deeply valued
Modes of shopping – Offline only
Modes of shopping – offline + online
eCommerce in the Grocery Industry
There was a time when grocery shopping was entirely an offline affair, but now the shoppers are always running out of time. And in the busy schedules, an alternative became mandatory through which they order groceries in minutes and get the products at doorsteps. Thus grocery eCommerce became a part of everyone’s lives.
Here are some more interesting information this research showed:
Market size value in 2022: $354.28 billion
Revenue forecast in 2030: $2,158.53 billion
Growth rate: CAGR of 25.3% (2022-2030)
Regional scope found in: North America, Europe, Latin America, Asia Pacific, Middle East & Africa
Country scope: US, Canada, UK, France, Poland, Germany, China, Japan, India, Brazil, Mexico
But in 2020 (during the pandemic), grocery shopping experienced a digital shift in mass. Online grocery stores have become an essential part of consumers’ daily lives.
And online grocery business got a boost, and the best part was the urge of getting things home delivered was not just a pandemic trend – this trend was there to stay forever. You may check these survey findings to know the changing shopping behaviour of grocery shoppers.
And the brighter part is online grocery sales are going to increase at 11.7% CAGR in the coming 5 years!
But, wait! We are talking about mobile apps, right? It is a next-level solution – let’s step into that part now.
Why Was An Alternate Required for Online Grocery Stores?
As the users continued using the online grocery store, they came across a few glitches gradually. And an advanced solution became essential, which was the mobile app. Here are the key reasons why online grocery stores needed a mobile app then:
Need for A handier solution Buyers need a faster & easier ordering system. Advanced features (like reordering, AI powered product recommendation) become essential which the website may not necessarily provide. Hence, apps are a much needed alternative
Better experience – Websites do not always save progress, especially on listing pages. For example, in case a user is checking an item in the listing page, and leaves for 10 minutes, the progress is simply lost. The user has to browse the listing page right from its beginning. This is why an advanced solution was very much needed.
Ease of UseEven though consumers accepted grocery websites widely, sometimes the complicated URLs made it a bit difficult for the users. These websites can be added to the browser homepage and users can launch the website from there. But an advanced solution became essential.
Overall a changing behavior in grocery shopping created an urgency and apps for grocery shopping made a grand entry in mass quantity.
So, online grocery shopping started in mass during the pandemic; however, it did not disappear as it introduced so much convenience to the users. And mobile apps took convenience to the next level and made a habit of grocery shopping through apps.
2. Makes Inventory Display More Attractive
Apart from the convenience, one more reason why users are attracted to shopping from mobile apps is their over-the-top display. Mobile apps display the inventories in a premium way, and the users nonetheless feel an urge to check that out.
On the product pages too, the colorful boxes for different sections, bright buttons, carousels, etc., make the users highly satisfied. And it often leads to a purchase.
As mentioned in the previous point, apps come with a very attractive and appealing display. On announcing the same offer on your website and app, it is highly possible that your app brings more results due to its appealing UX/UI.
Keeping aside the dull colors and conventional designs, mobile apps come with customization. So, whenever you are planning to announce hourly discounts or exclusive offers, you can design the special offer banners and homepage carousels without any limitation and users can enjoy an undistorted view of all these.
As a result, users check out your offers often, and out of curiosity, they make a purchase. And if the product is powerful enough, you can retain the customers as well.
If you want to get sales on your grocery store, find what they actually require in the image below:
4. Simplifies Customer Preference Tracking
Mobile apps use advanced technologies to understand user behaviour. Artificial intelligence used in grocery mobile apps makes it so easy to understand consumer psychology and their buying patterns.
As a result, it becomes easier to recommend them related products. Similarly, whenever you want to announce any personalized deals, it will be easier for you to understand what type of deal on which type of products can help you to convince a particular customer. Not just that, if you are taking help from a loyalty program these results will help you a lot to analyze customer behavior in the best possible way.
Mobile apps created an attraction that straightway helps in customer acquisition. Now, it is a fact for any kind of online shopping that dull online appearance keeps customers away.
No matter how cool products you hold or how good deals you offer, if your website or app looks basic, customers will not come, and low traffic means low conversion.
Mobile apps readily remove browser dependency, and the dynamic interface never fails to appeal to consumers. The swift navigation and progress saving of the listing page are enough to acquire customers.
6. Improves Sales
Now, customer acquisition is a part of the business strategy to get more sales. Mobile app strategically smoothens the checkout page with subtle features that conversions become a part of it.
During the checkout, users get an auto location tracking option, multi-payment options, shorter checkouts, guest checkouts, reordering options, and much more. It overall brings satisfaction in the user’s mind that works for retention.
Grocery business comes with a number of small to medium purchases. Users prefer weekly grocery shopping mostly. As a result, it often becomes difficult for the merchants to keep track of these.
Mobile apps come to solve this problem as well. With their advanced analytics, mobile apps introduce a streamlined order and inventory management. Merchants are aware before a product is going to be out of stock and restock that beforehand.
Similarly, they can understand the product with mass demand and keep it for promotion. At the same time, they can notify the users with every step of the shipment and delivery of the order. Even bulk order management does not remain a problem with grocery mobile apps.
10. Saves Huge Time & Money
By streamlining order and inventory management, grocery apps save huge time and money. With these apps, buyers can receive bulk purchase discounts which satisfy them. On the other side, merchants get low-cost delivery assistance, and supply chain guidance to make everything at lightning speed.
11. Offers Competitive Advantage
Mobile apps are the premium solution to your grocery business that creates competitive advantage. You can be famous among the local and small brands and by becoming partners you can hold a rich inventory and stay ahead of your competitors.
12. Creates An Ocean of Marketing Opportunities
A grocery app is easier to promote and we all understand the importance of marketing and promotion in the current day. Unless a good quality product is well marketed, a worse one will easily replace it.
Your mobile app can take help of social media marketing, ads, Google shopping network, etc. to bring conversion.
Popular Grocery Mobile Apps
Here are the top grocery apps available globally:
Mobile Apps – A Modernize and Inevitable Alternative to Online Grocery Stores
Grocery mobile apps have literally created a new dimension in the industry, and this revolutionary solution is going to stay here for a really long time. So, are you getting one and empowering your grocery business with advanced dynamics?
In case you are operating it with your website, you may consider clubbing it with a mobile app to make it more accessible to your customers. To use your app, they neither need to open any browser nor need to insert any URL – just a tap on the icon will take your buyer to your virtual grocery store.
So, would you like to uplevel their experience with a mobile app? Or will you still take the risk of losing them just because of an old grocery website? We suggest a smart upgrade of your online store where you can synchronize A-Z without losing a single data – yes, you can definitely consider a mobile app.
How MageNative Helps?
So, now you have definitely understood why an app is a must for online grocery stores? But thinking about getting one?
Well MageNative can help you.
MageNative comes with a no-code mobile app builder and it allows you to build your grocery app simply with drag and drop. So, you can now turn your online grocery store on Shopify into a mobile app within an hour. Merchants can get premium features and a lot of integrations to appeal to their buyers with this app builder.
How about giving it a try? Click below to have a first-hand experience