The time of black cats, carved pumpkins, witches, spooky decors, black costumes, etc. is approaching! Yes, you got it right! Halloween 2022 – the spookiest season of the year is barely 2 months away. So, let’s explore some Halloween marketing ideas for better business results.
Did you know that Halloween is not a mere holiday right now, it is a time of sales growth ($6.8 billion growth in 15 years only in the US)? A major part of these sales was a result of spook-tacular business marketing for Halloween.
So, are you ready to embrace a wave of conversions? If yes, get some unfailing marketing campaign ideas to boost your Halloween sales on your Shopify mobile apps.
Halloween is often believed to be the fourth most popular holiday (after Christmas-new year, Thanksgiving, and Easter). So it’s quite natural for the customers to go wild when it comes to shopping.
So, retailers have lately paid attention to the Halloween season to some extent along with Thanksgiving and other holiday festive seasons.
Retailers used to Halloween-ify their products, clear their fall collection in low amounts to grab buyers’ attention, and have a frighteningly extensive sale during Halloween.
Halloween used to be celebrated mostly as a holiday with some small purchases, but it was the advertisements that brought Halloween into the limelight. There is now no looking back – Halloween spirit is now sky high after 2000.
Covid-19 pandemic of 2020, followed by a worldwide lockdown impacted its popularity a little bit, but 2021 mend the gap with a record-breaking sales figure of $12.1 billion.
Do you know what is even more fascinating?
It was the sales of the US only and it had literally smashed all the forecasts.
Halloween Marketing- Why Does It Matter?
Indeed, Halloween is a profitable season, but do you know what is the best part of it?
Halloween also offers you the chance to be appealing and reliable to your buyers. Hence, the better you market your app during the Halloween season, the more sales you will get during the cyber week (during BFCM).
See the image below to understand the growth of participation in Halloween in 2021 after the covid year.
3. Be Wickedly Creative With Your Promotion And Ads
For Halloween, add spooky effects on your ads, emails, and newsletters as well. It will increase the email opening rate.
Further, you can add Halloween themes, banners, and fonts on these copies to ensure that your users take an action by visiting your app. You can get further Halloween email marketing ideas on YouTube which you can use to boost sales.
Also, create a number of Halloween-oriented one-liners prior to Halloween to use these for your ads.
Now, adding Halloween special designs only is not going to help you in gaining your conversions. Indeed, a catchy UX and UI can bring traffic to the app, but if your app does not have the gluey element, you may not get satisfactory conversions.
Some fiercely frightening deals can be your gluey element on Halloween 2022. So, go ahead and announce some spine-chilling deals.
Analyze the trending products, best-selling products, and most searched products prior to Halloween so that you can announce some more exciting offers on it.
Also, you can add extra discounts for a $1000 purchase or bulk purchase to bring more traffic and more conversions on your Shopify app.
You can try cross-selling and upselling as soon as your users add some products to their carts. So, keep more relevant products in your store.
Halloween is a season of celebrations and gifts. So, announce a giveaway on each purchase to make your buyers feel special.
Here are a few options you can try:
Minimum purchase gifts
$1000 spend gifts
Gift cards on a higher amount of purchases
Daily surprise gifts
Gift on product share
You can offer simple gifts; yet, you can add the Halloween tinge on it to make it even more special.
Offering gifts will definitely help you to gain conversions; however, you have to showcase these gifts on your home page as well as on your emails, social media creatives, and notifications. It will secretly create an urge among the buyers to visit your app and explore what they can win.
On social media as well as on your app, you can share a link of a contest. Use user-generated content on these contests to bring more users.
Are you finding some contest ideas for 2022 Halloween marketing:
Horror movie quiz
Halloween makeup contest
Guess the killer game
Halloween themes puzzle solving
Find the difference game (timed)
Post a picture with Halloween-themed products
Pumpkin carving video contest
Reveal the gifts while announcing the contest so that more people take part in these games. You can create a poll to understand which contest users want.
7. Use Affiliate And Influencer Marketing
Are you looking to double your Halloween sales in 2022? So, hurry up and take help of affiliate marketing and influencer marketing.
Find third-party publishers who can help you in growing your business. Indeed, you have to invest in it for the time being – but if you get qualified affiliate marketers, they will make the amount even bigger after a certain time.
Furthermore, for influencer marketing, begin with searching for the most followed influencers for your potential audience. Influencers can take your business to a new level by promoting your products to a huge audience.
Your products will also get excellent hype if you wisely invest in affiliate marketing and influencer marketing.
8. App Store Optimization (ASO)
App store optimization is sometimes much ignored when it comes to Halloween marketing; however, the fact is planning for ASO can increase your app installs.
So, don’t forget to add the Halloween themes and your offers/discounts on the app store to create an interest among your potential customers.
Here are some tips for app store optimization:
Add a Halloween effect on the app icon
Use festive (Halloween-related) keywords and hashtags
Showcase Halloween-related offers on a few images with alt tags
Update the preview video with some Halloween effects
Place a few Halloween edition products as screenshots
So, app UX/UI, AppStore, emails, and ad copies are now Halloweenized. Morever, you can add a few one-liners on your mobile app. Also, for a more spooky effect on these, use disappearing contents to fascinate buyers.
If you maintain a website, write Halloween-oriented blogs according to your niche. Also, make sure that these blogs are capable of promoting your products or your offers. Sometimes, blogs are not enough to hold the users, so you can opt for some short videos/reels that share Halloween special tips or promote your products/offers.
Also, encourage your buyers to post unboxing videos of your products and review your products. As a result, you will get more traffic and conversions on your Shopify mobile app.
Engage in active social media marketing and make sure you get a handful of hashtags. Also, on each post on FaceBook, Twitter, Instagram, Pinterest, etc. write a wickedly creative caption and use lots of hashtags to make your posts more visible.
Along with social media captions, use these Halloween hashtags on all your social ads. Also, Halloween elements are a must-have for social creatives which can tempt your buyers to share your product with their friends
Don’t forget to post your deals and contests on social media. Also, join social media communities and add a link to your app/offer to scale up your traffic.
Jam With The Halloween Spirit And Get Wickedly Stunning Results on Shopify app
In short, if you update your marketing strategies for Halloween 2022, you can embrace better and more significant numbers. Therefore, you have to live in the Halloween spirit for a few weeks, and encourage buyers all over the world to take part in Halloween for a scalable business.
Active marketing can help you to encourage these buyers for online shopping during this Halloween season which will result in a high online sales this year.
Retail mobile apps that use Halloween marketing have secured outstanding results in the last few years. Therefore having mobile apps can be a booster for Halloween marketing.
MageNative is a leading app building platform that facilitates app creation for business owners regardless of their knowledge of technical nuances involved. At MageNative, we convert ideas into scalable mobile apps instantly and most conveniently.