How MageNative Enabled $10.6 Million in BFCM Sales for Merchants in 2023

BFCM sales in 2023 surged for MageNative merchants, who experienced an incredible ROI growth during the event. The credit goes to the exceptional performance of MageNative-powered mobile apps. Here’s a detailed look at how these apps made a significant impact.

Key Success Metrics for MageNative During BFCM

• Record App Downloads:
  MageNative-powered apps were downloaded 4,400 times during the BFCM period, highlighting the growing popularity and trust in our platform.
• Increased Average Order Value:
  The average amount spent per order through MageNative apps was $59, compared to $39 in 2022. This significant increase demonstrates the app’s ability to drive higher-value transactions.
• High Conversion Rates:
  A remarkable 58% of app users made a purchase, showcasing the effectiveness of MageNative’s user-friendly design and engaging features.
• Engaged User Base:
  MageNative apps saw 18,000 sessions with an average duration of 4 minutes and 20 seconds, indicating that users were highly engaged and exploring more within the app.
• Effective Push Notifications:
  Push notifications sent during BFCM had a 79% open rate and an impressive 86% conversion rate, proving the power of targeted marketing through MageNative.

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• Reduced Cart Abandonment:
  Thanks to features like one-page checkout and personalized recommendations, the cart abandonment rate decreased by 65%, ensuring more users completed their purchases.
• Impact of App-Exclusive Deals:
  App-exclusive deals were a huge hit, accounting for 56% of total sales. These exclusive offers incentivized users to shop more within the app, driving significant revenue.
• Post-BFCM Retention:
  Retention rates remained high post-BFCM, with 700 new users and 612 continuing to use the app after the sales event. This retention rate underscores the app’s value in maintaining customer engagement beyond peak shopping periods.
• Stellar App Ratings:
  MageNative apps received an average rating of 4.8 stars from 162 merchants, reflecting high satisfaction levels and positive feedback from users.

Why These Metrics Matter

These impressive statistics highlight the pivotal role of mobile apps in driving sales during the busiest shopping period of the year. Incorporating these features will not only improve your immediate sales performance but also foster lasting relationships with your customers, maximizing overall ROI.

Which Features Will Help You To Capture Upto 70% of BFCM Sales in 2024

MageNative’s powerful features and targeted marketing strategies proved instrumental in driving significant sales and engagement for merchants during BFCM 2023. By leveraging our mobile app solutions, merchants not only saw increased sales and engagement during BFCM but also benefited from sustained user retention and satisfaction.

• Custom Pages

          Example Use Case: During the festive season, merchants created custom landing pages for their BFCM deals, showcasing themed promotions and exclusive offers. This helped in creating a unique shopping experience, attracting more visitors and boosting sales.

• One-Page Checkout

           Example Use Case: To handle the peak traffic during BFCM, merchants used MageNative’s one-page checkout feature. This streamlined the checkout process, significantly reducing cart abandonment rates and ensuring that more users completed their purchases quickly and efficiently.

• Personalized Recommendations

           Example Use Case: Utilizing MageNative’s AI-driven personalized recommendation engine, merchants displayed relevant products based on user behavior and preferences. This feature helped in increasing average order value and encouraging users to explore more products within the app.

• Targeted Push Notifications

           Example Use Case: During BFCM, merchants sent out timely and personalized push notifications about limited-time offers and flash sales. This resulted in high open and conversion rates, as customers were reminded of deals and prompted to make purchases.

• App-Exclusive Deals

          Example Use Case: To drive app engagement, merchants offered exclusive deals that were only accessible through the app. This strategy incentivized users to download the app and shop more, leading to a significant portion of sales coming from these exclusive offers.

How BuyFSA’s Increased Their BFCM Sales With Mobile App

During the BFCM festive season, BuyFSA, a popular health and wellness store utilized MageNative mobile app builder to maximize bfcm sales and customer engagement.

Average Order Value ($140)

• Personalized Recommendations: By leveraging MageNative’s recommendation engine, BuyFSA was able to show products tailored to individual shopping habits, encouraging customers to explore more items and significantly increasing the average order value to $140.

Total Sales ($40k/month)

• App-Exclusive Deals: Offering exclusive deals through the app likely contributed to higher sales figures by driving both downloads and purchases directly from the app.
• One-Page Checkout: A streamlined checkout process helped convert more visitors into paying customers, contributing to a higher total sales volume.

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Push Notification Open Rate (47%)

• Targeted Push Notifications: The high open rate indicates that personalized and timely push notifications about flash sales and limited-time offers were effective in engaging customers and driving them back to the app.

Push Notification Conversion Rate (18%)

• Effective Push Notification Strategies: The conversion rate shows that not only were notifications opened, but they also successfully led to purchases. This suggests that the notifications were well-targeted and relevant to the recipients.

Total Number of Orders from Mobile Apps (50%)

• Custom Pages: The vibrant, holiday-themed landing pages likely attracted more customers to the app and encouraged them to make purchases directly from their mobile devices.
• App-Exclusive Deals: These deals drove a significant portion of sales through the app, contributing to the high number of mobile orders.

What Are Top Trends of BFCM 2024 (& How To Leverage It)

Identify Best Products for BFCM Promotion

Leveraging data to identify top-performing products has emerged as a pivotal trend for BFCM 2024. By analyzing user behavior and sales data from your mobile app, you can discover items that are most likely to drive conversions.

• Search Queries
  Analyze search terms and queries used by users to find products. This helps identify popular or trending products.
• Click-Through Rates (CTR)
  Measure the CTR for different products or categories. Higher CTRs suggest greater user interest.
• Purchase History
  Examine the sales data to determine which products are purchased most often and the average order value.

Craft an Irresistible BFCM Offer

As we approach BFCM 2024, competition is intensifying, your promotional strategy needs to be more than just enticing—it must captivate and convert.

Here’s your checklist for crafting an irresistible BFCM offer for each type of store.

Grocery Store

• Seasonal Bundles: Create bundles of popular grocery items or holiday-themed products.
• Exclusive Discounts: Offer significant discounts on staple items and seasonal favorites.
• Free Delivery: Offer free delivery on orders above a certain amount.
• Gift Cards: Promote gift cards as ideal gifts for the holiday season.

Fashion and Apparel Store

• Limited-Time Offers: Create time-sensitive discounts on trending clothing and accessories.
• Buy One, Get One (BOGO) Deals: Offer BOGO promotions on selected items.
• Exclusive Collections: Launch limited-edition or exclusive BFCM collections.
• Free Shipping & Returns: Offer free shipping and easy returns to attract more shoppers.

Health and Wellness Store

• Product Bundles: Create health-focused bundles that include supplements, fitness gear, or wellness products.
• Exclusive Discounts: Provide discounts on popular health products and new arrivals.
• Free Samples: Offer free samples with purchases to introduce new products.
• Gift Packs: Assemble gift packs with a selection of health and wellness products.

Beauty and Personal Care Store

• Exclusive Offers: Create special offers on best-selling beauty products and new releases. Skincare, makeup, and hair products are the most popular ones during BFCM.
• Gift Sets: Offer curated gift sets that bundle popular beauty items.
• Discounts & Promotions: Provide significant discounts on high-margin items.
• Free Shipping & Returns: Attract more shoppers with free shipping and easy returns.

Reward Loyal Customers

Loyalty programs incentivize customers to return and make additional purchases. Special BFCM rewards not only encourage repeat visits during the holiday season but also keep coming back even after BFCM.

• Exclusive BFCM Offers: Create unique rewards and discounts available only during BFCM.
• Bonus Points: Offer extra loyalty points for purchases made during the BFCM period.
• Tiered Incentives: Introduce special perks for reaching higher spending tiers during BFCM.
• Easy Redemption: Ensure that loyalty rewards can be easily redeemed during checkout, both online and in-store.
• Email Campaigns: Send targeted emails to current and potential members highlighting BFCM rewards.

Update Your Homepage with Seasonal Creative

Updating your homepage with seasonal creative is one of the best ways to boost customer engagement during the festive season. After all, seasonal visuals and promotions create a sense of urgency and excitement, encouraging visitors to explore your BFCM deals. This not only increases the time they spend on your site but also enhances the likelihood of conversions.

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Summing It Up – MageNative Emerged As Go-To Mobile App Builder for Shopify Merchants During BFCM 2023

MageNative’s exceptional performance during BFCM 2023 underscores the importance of mobile apps in today’s digital shopping landscape. With record downloads, higher order values, and exceptional user engagement, MageNative has established itself as a vital tool for every Shopify merchant looking to capitalize on the busiest shopping days of the year. Stay ahead of the competition and enhance your mobile shopping experience with MageNative.