The countdown to bfcm is on and every click matters.
Last year, more than 54.5% of all online purchases in the U.S. were made via smartphones during the holiday season. Mobile shopping is no longer a trend, it’s the norm. And with over half of Cyber Week sales now coming from mobile devices , this year’s bfcm winners will be the brands that deliver speed and convenience above all.
For instance a shopper spots your ad on Instagram then clicks through to your app and completes the purchase before your competitor’s site even loads. BFCM shopping behaviour has evolved to be fast.
To stand out, your store needs more than discounts. It needs the right mobile app features to make shopping effortless and rewarding.
BFCM brings huge opportunities alonwith intense competition, high traffic, and impatient shoppers. Hence, its high time to go beyond basics and focus on the tools that enhance speed, personalization, and conversion.
Let’s take a deep dive into the must have bfcm app features to equip your app to turn high traffic into complete purchase and not abandoned carts.
Table of Content
BFCM Oriented Themes: Capture Attention Instantly and for Long
BFCM ready themes sets the tone for your biggest sales event of the year. More than 60% of shoppers making holiday purchases on mobile. Therefore, your app design needs to do more than look festive, it needs to encourage shoppers to buy products.
What it is?
These are mobile app designs made especially for Black Friday and Cyber Monday. They use festive colors, banners, countdowns, and offer highlights to grab attention fast and make it easy for shoppers to find and buy deals.
MageNative offers customizable themes to help you put discounts in spotlight, feature trending products, and esnure fast shopping experience despite high traffic.
The Pro Tip: Your app’s look and feel directly impacts sales performance. A study on smartphone app aesthetics found that users on visually appealing apps not only enjoyed the experience more but also completed tasks faster and more accurately.
Timer Component: Create Urgency That Drives Action
Shoppers are moving faster than ever. Adding a timer to your flash deals or limited-time offers taps into that urgency. A ticking clock nudges shoppers to act before time runs out. MageNative’s timer component integrates seamlessly into banners or product pages to build excitement that converts browsers into buyers.
Video Component: Tell Stories That Sell
Static banners are no longer enough. Shoppers engage 3× longer with videos than with images, especially when they highlight real benefits or unboxings. MageNative’s video component allows you to feature short product demos, influencer reels, and quick deal announcements right inside your app. It’s a powerful way to build trust and emotional connection during the busiest sales season.
Announcement Bar: Ensure Your Customers Never Miss a Deal
During festive season customers expect updates in real time. MageNative’s announcement bar lets you broadcast key messages like flash-sale alerts, restocks, and early access codes without disrupting the shopping flow. Keep your customers informed and engaged while preventing them from missing out on bfcm offers.
Standalone Banner
Your top offers deserve visibility. The standalone banner ensures that high value deals, trending products, or app-exclusive discounts get the attention they deserve. Designed for conversion, these banners can be placed strategically throughout your app to guide shoppers toward instant purchases.
Live Selling: Create Real Time Shopping Moments Your Customers Can Feel
What it is?
It means selling your products through a live video where you or an influencer showcase items, answer questions, and offer special deals in real time. It’s like hosting a virtual shopping event that helps you engage customers instantly and drive quick purchases.
Live commerce isn’t just a buzzword anymore. It’s a proven sales booster. Brands using live shopping events are seeing conversion rates as high as 9% to 30% compared to the usual 2% to 3% from regular online stores. In simple terms, opting for live selling helps you turn far more viewers into actual paying customer.
Hosting a live selling session will increase your customer engagement in following ways.
- Product Demonstration: During the live stream, you can showcases the latest winter collection by trying on various outfits and demonstrating how they can be styled
- Exclusive Deals: To make the live session even more appealing, you can offer exclusive discounts available only during the live stream.
- Real-Time Engagement: You can hire a popular fashion influencer to host a live selling event on Instagram and Facebook during Black Friday. The influencer will use live selling to interact with viewers, answering questions about sizing, fabric, and styling tips. This real-time engagement creates excitement and urgency, as viewers feel connected and informed.
- Build Excitement and Urgency: Use countdowns, limited stock alerts, and early-bird offers during your livestreams to keep viewers hooked and motivated to buy before the deal ends.
- Repurpose Your Live Content: Turn recordings from your live sessions into short product videos or reels for your app and social media. This keeps the excitement going and drives more traffic even after the event ends.
Live Selling Benefits
- Increased Sales: Brands using live commerce report conversion rates of up to 30% or more, compared with roughly 2-3% for traditional online stores
- Enhanced Customer Loyalty: The interactive format of live sessions builds stronger connections with viewers. Thereby, turning one time buyers into repeat customers.
- Greater Reach: Live selling draws in new audiences who are attracted by real time shopping events and exclusive deals. Hence, helping you expand your customer base and stand out during the festive rush.
One-Page Checkout: Simplify and Speed Up the Path from Cart to Conversion
What it is?
A one-page checkout brings shipping details, payment options, and order summary into a single scrollable page. Hence, making the buying process quick and effortless. Hence, it is the difference between some stores see a spike in completed orders while others struggle with abandoned carts.
Why It’s Useful During Black Friday and Cyber Monday
During BFCM, shoppers move fast and attention spans are short. A multi-page checkout gives them too many chances to drop off. A single-page flow keeps them focused and makes completing a purchase feel instant.
In 2025, speed is everything. Studies show that even a one-second delay in checkout load time can reduce conversions by up to 7%. With so many customers buying from mobile, a simplified checkout ensures you don’t lose sales to friction or frustration.
One-Page Checkout Benefits
Higher Conversions: Fewer steps mean fewer drop-offs. Shoppers complete their orders faster.
Better Mobile Experience: A single, responsive page ensures smooth checkouts on every device.
Lower Cart Abandonment: By reducing the number of clicks, you keep impulse buyers engaged until payment.
Happier Shoppers: A simple checkout builds confidence and improves repeat purchase rates.
Notification Scheduler: Reach Customers at the Perfect Moment
What it is?
A Notification Scheduler lets you plan and automate your bfcm push notifications and in-app messages in advance. From early bird offers to last hour deals. It will ensure your customers receive the message exactly when thay are most likely to shop.
Why It’s Useful During Black Friday and Cyber Monday
Plan ahead: Schedule notifications to go out automatically, even during peak hours.
Reach at the right time: Send flash sale alerts when shoppers are online and ready to shop.
Create urgency: Deliver reminders just before deals expire to encourage customers to complete their purchase.
Recover lost sales: Re-engage shoppers who abandoned their carts with timely follow-ups.
Notification Scheduler Benefits
- Stay Consistent: Deliver messages on time without missing critical sales windows.
- Save Time: Automate your campaigns so your team can focus on fulfillment and support.
- Boost Conversions: Reach shoppers at the right moment and turn interest into instant action.
- Reduce Fatigue: Avoid spamming customers with back-to-back messages by balancing frequency.
- Optimize by Time Zone: Schedule region specific notifications to engage customers when they’re most active.
Customer Segment Push Notification: Send the Right Message to the Right Customer
What it is?
A customer segment push notification helps you send targeted messages to specific groups of users based on their shopping behavior, purchase history, or preferences. Instead of sending one generic message to everyone you can reach each customer with offers that truly matter to them.
Let’s consider a scenario you may encounter during BFCM
Imagine you run an online fashion retailer that’s gearing up for Black Friday Cyber Monday (BFCM) sales. You have a diverse customer base, including frequent shoppers, occasional buyers, and first-time visitors. To maximize engagement and sales, you use customer segment push notifications to tailor your BFCM marketing efforts.
Customer Segments
- Frequent Shoppers: Customers who have made multiple purchases in the past year.
- Occasional Buyers: Customers who have bought from your store a few times but not recently.
- First-Time Visitors: Customers who have recently signed up for your newsletter or created an account but haven’t made a purchase yet.
Push Notification Strategy
Frequent Shoppers
- Notification Content: “Exclusive BFCM Offer Just for You! ? Enjoy 30% off your entire order today only! Thank you for being a loyal customer.”
- Timing: Sent early on Black Friday to catch their attention as soon as the sale begins.
- Goal: Reward loyalty and encourage immediate purchases with an attractive discount.
Occasional Buyers
- Notification Content: “Don’t Miss Out on BFCM Deals! ? Get 20% off your next purchase. Shop now and find your favorite styles on sale!”
- Timing: Sent in the morning of Black Friday to re-engage them with a compelling offer.<?li>
- Goal: Encourage a return visit and prompt them to take advantage of the BFCM sales.
First-Time Visitors
- Notification Content: “Welcome to Our Store! ? Enjoy 15% off your first purchase during BFCM. Shop now and discover amazing deals!”
- Timing: Sent early in the morning of Black Friday to make a strong first impression.
- Goal: Convert new users into paying customers by offering a special discount.
Alert Me Feature: Keep Customers Hooked with Real Time Stock and Deal Alerts
What it is?
The Alert Me feature keeps your customers in the loop during the busiest shopping season. With just one tap, shoppers can subscribe to receive instant notifications when an out of stock product is available again or when a special BFCM offer goes live. This ensures customers never miss out on the products or deals they’re most excited about.
Why it matters for BFCM 2025
- Drives instant purchases: Shoppers get notified the moment products are restocked. It prompts immediate buying decisions.
- Boosts engagement: Keeps customers connected and returning to your store.
- Reduces lost sales: Converts “out of stock” frustration into future opportunities.
- Promotes exclusivity: Perfect for notifying users about limited-time BFCM offers or new product drops.
Understand Better With Example
A shopper sets an alert for a sold out winter jacket before BFCM. As soon as it’s restocked during the sale, they receive a real-time notification and quickly complete the purchase. Similarly, subscribers to exclusive BFCM deal alerts get notified the moment the promotion starts, motivating them to act fast before the offer ends.
Key benefits
- Turns interest into sales with timely updates.
- Builds anticipation for restocks and deals.
- Encourages customer loyalty through proactive engagement.
Custom Page: Design Tailored Landing Pages to Highlight Offers And Boost Conversions
What it is?
A Custom Page is a dedicated space within your app or website designed to spotlight your Black Friday and Cyber Monday promotions. It allows you to feature exclusive deals, festive visuals, and personalized content that align perfectly with your brand’s holiday campaign.
How It’s Useful During BFCM
- Drive Conversions: Showcase your best BFCM offers in one place, making it easier for shoppers to browse and buy without distractions.
- Enhances User Engagement: Eye catching designs, festive banners, and interactive layouts can boost engagement by up to 50%, encouraging visitors to stay longer and explore more
- Helps Retain Customers: A memorable BFCM custom page doesn’t just attract customers—it makes them want to come back. When people have a great experience with personalized offers and festive vibes, they’re more likely to return for future deals.
Essential FAQs About Must Have BFCM Features for Smarter Online Selling
- What strategies can I use to make my live selling events successful during BFCM?
Plan sessions that showcase your best BFCM deals, demonstrate products in real time, and encourage viewers to ask questions. Partnering with influencers or hosts who can connect with your audience builds excitement and trust. - How can Alert Me integration help increase urgency and sales during BFCM?
The Alert Me feature keeps customers in the loop when products are restocked, discounts go live, or new arrivals drop. Instead of losing shoppers when items go out of stock, you can bring them back the moment inventory is available again.
Back-in-stock alerts have been shown to recover the lost sales. Use them to build anticipation before your BFCM drops and drive faster buying decisions when items are restocked or go on sale. - How can I use a collection carousel to showcase BFCM deals effectively?
A collection carousel lets you display multiple BFCM offers in one interactive view. This is ideal for highlighting categories like Best Sellers, Limited-Time Offers, or Holiday Specials.
Make sure your carousel is mobile-optimized and loads fast since most bfcm shoppers browse from phones. Dynamic product visuals, concise deal labels, and smooth navigation help keep customers scrolling and buying without distraction. - What elements should I include in a BFCM-themed design to attract more shoppers?
A bfcm themed design should instantly evoke excitement. Use bold festive colors, countdown banners, and limited-time badges to convey urgency.
Keep the design lightweight and mobile-friendly to ensure fast loading times during heavy traffic periods.
Add personalized product recommendations and engaging visuals that enhance the festive vibe. Customers should feel they’ve entered a special sale experience from the moment they land on your app or site. - How can I segment my customer base for push notifications during BFCM?
Segmenting your audience allows you to send personalized push notifications that truly resonate. Group customers based on past purchases, browsing behavior, and engagement history.
For example:- Send early-access alerts to VIP shoppers.
- Offer reminder discounts to cart abandoners.
- Announce flash sales to first-time visitors.
- How can I use a notification scheduler to maximize engagement during BFCM?
A notification scheduler allows you to plan and automate notifications ahead of time, ensuring that timely, relevant messages reach your customers at optimal moments. For BFCM, you can schedule reminders about upcoming sales, exclusive deals, and limited-time offers. - How to plan black friday sales?
To plan for Black Friday sales, set clear goals, analyze past performance, and optimize inventory and website. Develop robust marketing strategies, prepare customer support, and test systems. Monitor in real-time, adapt as needed, and follow up post-sale for future insights.
Summing It Up – Optimize Your Mobile App With Game Changing Features
To wrap it up, if you want to make the most of your mobile app, you need to have the right features in place. Without things like a smooth checkout process, timely notifications, and festive themes, you might miss out on big opportunities, especially during peak times like BFCM.
These features aren’t just nice-to-haves—they’re game-changers that can really boost your sales and customer satisfaction. So, don’t let your app fall short. Make sure you’re equipped to reach its full potential and take advantage of every chance to grow your business.
About The Author
I love navigating the world of SaaS with finesse. As an SEO enthusiast and seasoned Copy Writer, I'm here to transform tech-speak into compelling narratives that resonate with online merchants. With a penchant for alliteration and a touch of humor, I bring a unique flair to SaaS content.
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