10 Must Have Features In Your Mobile App Builder

Did you ever wonder how the most popular mobile apps came into existence? What if I told you that you could create your own app using a mobile app builder, right from the comfort of your couch, without needing to write a single line of code?

That’s the magic of mobile app builder.

It’s not just about building apps; it’s about unlocking endless possibilities for maximizing your business’s ROI in m-commerce. So, if you’ve ever dreamed of building your own app but thought it was too complicated or expensive, think again! With mobile app builder, the future of app creation is in your hands.

Let’s Dive In And Explore The Ten Must Have Features For Best Mobile App Builder

User-Friendly Themes

User-friendly themes provide clear and intuitive navigation structures, allowing users to effortlessly explore the app and discover products or services of interest. When users can easily find what they’re looking for without feeling lost or frustrated, they are more likely to engage with the app for longer durations.

Engaging m-commerce apps leverage visually appealing design elements, such as attractive layouts, vibrant imagery, and cohesive branding.

Lets Understand It With An Example

In the above screenshots of fashion and grocery stores let’s explore features that makes it stand out.

• Clear Navigation

  • All screens have a top navigation bar with icons for menu, search, and cart, which are essential for easy navigation and access.
  • The categories are prominently displayed, making it easy for users to find what they are looking for quickly.

• Product Categorization

  • Products are categorized clearly (e.g., “Full Sleeve,” “Graphics,” “Solid T-Shirts,” “Veg & Fruits,” “Staples,” etc.), aiding in quick identification and selection of items.
  • Specific icons for categories like Fashion, Laptop, Toys, Electronics, and Home on the second screen and grocery categories on the third screen make navigation intuitive.

• Promotions and Discounts

  Discount tags and promotional banners (e.g., “SAVE 50% OFF,” “Min 40% off”) are prominently displayed, attracting users looking for deals and making the shopping experience more engaging.

Push Notification

The push notification stands as an indispensable tool for merchants striving to thrive in the competitive landscape as it enables instant communication, personalized marketing, and re-engagement of inactive users. Whether it’s to announce a flash sale on their favorite items, remind them about those abandoned cart treasures, or simply say “hello” with a personalized message.

Imagine receiving a push notification from your favorite food delivery app just as you’re thinking on what to have for dinner. It suggests a mouth-watering dish based on your past orders, tempting you to place another order effortlessly.
This personalized touch not only satisfies your craving but also strengthens your loyalty to the platform, making you more likely to choose it again in the future. That’s the power of push notifications in enhancing customer retention and fostering lasting relationships with customers.

Segmented Push Notifications

The segmented push notifications allow you to tailor messages based on user behavior, preferences, demographics, or other relevant factors. By delivering personalized content to specific segments of your user base, you can increase relevance and resonance, making users more likely to engage with your app.

It can be concluded that the push notification feature is the most coveted feature for online merchants in mobile app builder as it ensures high level engagement.

Customizable Templates

You must be surprised at how your competitors effortlessly craft stunning mobile apps. Well, here’s the secret: customizable templates!
Picture this: instead of struggling with a blank canvas, you’re equipped with pre-designed layouts and components that you can effortlessly tailor to your liking.
Customizable templates speed up app development by giving developers pre-made designs they can tweak to fit their needs.

• Grocery Store – Simply select a template optimized for showcasing a wide range of products, organizing them into categories like fruits, vegetables, dairy, etc. Customisation allows you to add features such as search filters, shopping cart functionality, and easy checkout processes.
• Fashion Store – The customisable template for fashion store include pre-designed layouts for showcasing clothing collections, accessories, and footwear. Leverage customizable color schemes, typography options, and image galleries to create a personalized shopping experience.
• Beauty and Personal Care – Customizable templates for beauty and personal care stores can focus on highlighting products such as skincare, makeup, haircare, and fragrance. These templates could offer features like product recommendations, user reviews, and tutorials for using beauty products effectively.
• Health and Wellness – For businesses in the health and wellness industry, customizable templates can provide tailored solutions for promoting wellness products and services. These templates might include sections for fitness equipment, nutritional supplements, wellness programs, and meditation guides.

Customizable templates are indeed a game-changer in mobile app development empowering you to create stunning apps with ease.

As a result, you can focus on adding unique features rather than building everything from the ground up. Plus, they ensure the app looks and works consistently across different devices, making the whole process smoother and faster.

Facebook SDK Integration

Integrating the Facebook SDK (Software Development Kit) into a mobile app builder will fetch numerous benefits to online merchants in terms of mobile app development.

• User Authentication

  Facebook SDK provides seamless authentication options, allowing users to log in to the app using their Facebook credentials. Hence, it simplifies the registration process for users and reduces friction, leading to higher user engagement and conversion rates.

• Social Sharing and Virality

  With Facebook SDK integration, merchants can enable easy sharing of products, promotions, and content from their app directly to Facebook. This facilitates word-of-mouth marketing and increases the app’s visibility among users’ social circles, driving organic traffic and potential customers to the app.

• Audience Targeting and Analyse 10 Must Have Features In Your Mobile App Buildertics

  Facebook SDK offers powerful analytics and tracking capabilities, providing merchants with valuable insights into user behavior, preferences, and demographics. This data can be leveraged to optimize marketing campaigns, personalize user experiences, and target specific audience segments more effectively, ultimately driving higher ROI for the merchant.

• Advertising and Remarketing

  Facebook SDK integration enables merchants to run targeted advertising campaigns directly within their app.  As a result, leveraging Facebook’s advanced targeting options and retargeting capabilities, merchants can reach highly relevant audiences, promote products, and drive sales effectively.

• Cross-Platform Compatibility

  Facebook SDK supports both iOS and Android platforms, ensuring cross-platform compatibility for the app. This allows merchants to reach a wider audience and maximize their app’s potential without having to develop separate solutions for each platform.

Overall, the best mobile app builder has the Facebook SDK integration feature that empowers online merchants to create feature-rich, engaging, and user-friendly mobile apps that drive customer acquisition, retention, and revenue growth. By leveraging Facebook’s extensive ecosystem and tools, merchants can enhance their mobile app development efforts and stay competitive in the ever-evolving digital landscape.

Image Credit: cmarix.com

Analytics And Insights

Have you ever wondered why customers get hooked on your competitors’ mobile apps? The secret often lies in the powerful insights gained through analytics. . Here’s why analytics are crucial feature in best mobile app builder for understanding user behavior:

Smart Decision-Making

• Analytics reveal a high cart abandonment rate at the payment stage. The business can then streamline the checkout process by simplifying the payment interface or adding more payment options.
• If analytics show that a specific product category is popular, the business can highlight these products within the app, offer personalized promotions, or expand their inventory in that category.

Boosting Revenue

• Understanding user behavior through analytics helps businesses optimize their app to increase revenue, identifying which features and promotions lead to higher sales with the support of a mobile app builder. In essence, what makes an app truly great often lies in leveraging analytics to understand and cater to user behavior, driving both engagement and business growth.

Social Media Integration

You must be wondering why your competitors seem to have more brand awareness, right? Well, integrating social media into your m-commerce app could be the missing piece of the puzzle. It’s therefore an essential feature of any mobile app builder.

• Seamless Shopping Experience: It streamlines the shopping process by allowing customers to log in with their social media credentials, eliminating the need for lengthy registration forms.Additionally, they can share their favorite products with friends and followers, facilitating easy decision-making and purchase sharing.
• Amplified Brand Awareness: By sharing product information and promotions on social media platforms, merchants can reach a wider audience beyond their app users. Social sharing features enable customers to spread the word about your products, increasing brand visibility and attracting new customers.

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Loyalty Programs Integration

Loyalty programs integration is another must-have feature of the best mobile app builder. It not only drives customer loyalty and retention but also contributes to sustained growth and profitability in a competitive market.

• Increased Customer Retention: Loyalty programs incentivize repeat purchases by rewarding customers for their continued patronage. This fosters long-term relationships with customers, reduces churn rates, and directly increases customer lifetime value.
• Enhanced User Engagement and Personalization: By offering points, rewards, and exclusive deals, loyalty programs keep users engaged and active within the app. The data collected from these programs provides valuable insights into customer behavior, allowing merchants to create highly personalized marketing campaigns and product offerings that resonate with their audience.
• Increased Sales and Revenue: Loyalty programs encourage higher spending by offering rewards for larger purchases or frequent shopping. Customers are more likely to spend more to reach a higher reward tier or to redeem accumulated points, directly boosting sales and revenue for the merchant.

Order Tracking Integration

The best mobile app builders feature integrated order tracking. As a result, it enhances the customer experience. Moreover, it reduces the workload on customer service teams.

• Improved Customer Experience: Order tracking gives customers real-time updates from purchase to delivery. This transparency builds trust and satisfaction, as customers feel more in control and informed about their orders. A positive customer experience can lead to increased customer loyalty and repeat busines
• Reduced Customer Service Inquiries: When customers can easily track their orders within the app, the number of inquiries to customer service regarding order status decreases. This not only saves time and resources for the merchant but also improves operational efficiency. Customer service teams can then focus on more complex issues.
• Enhanced Operational Efficiency: Order tracking integration allows merchants to streamline their logistics and fulfillment processes. By having a clear view of each order’s status, merchants can identify and address any delays or issues promptly. This helps in maintaining a smooth and efficient supply chain, ensuring timely deliveries and improving inventory management.

Product Review App Integration

By integrating a product review app into a mobile app builder, online merchants can enhance trust and credibility. They can gain valuable customer insights, and increase user engagement, ultimately driving higher sales and customer retention.

• Enhanced Trust and Credibility: Product reviews offer social proof, which is crucial for building trust with potential customers. Positive reviews and ratings influence purchasing decisions, making customers more confident in their choices. This trust can lead to increased sales and customer loyalty.
• Valuable Customer Insights: Product reviews provide merchants with direct feedback from customers. This feedback can offer insights into product quality, customer satisfaction, and areas for improvement. Merchants can use this information to refine their product offerings, improve customer service, and address any issues promptly.
• Increased User Engagement: Integrating product reviews into the app encourages users to engage more with the platform. Customers are more likely to return to the app to leave reviews, read others’ experiences, and check for updates. This increased engagement can lead to higher user retention rates and a more active customer base.

By integrating a product review app into a mobile app builder, online merchants can enhance trust and credibility. They will gain valuable customer insights, and increase user engagement, ultimately driving higher sales and customer retention.

App Only Discount

App-only discounts create exclusivity and urgency, driving users to download and shop through the app. Offering app-exclusive discounts and promotions incentivizes users to download the app and increases user retention.

Additionally, app-only discounts can help businesses gather valuable user data and insights. This can be used to personalize future marketing efforts and enhance the overall shopping experience

User Data & Insights

• If a grocery app notices that users frequently purchase organic produce. They may choose to prioritize these items or offer more discounts on them to drive sales.
• A fashion retailer might use location data to promote winter clothing to users in colder regions. Similarly, summer wear to those in warmer climates.
• If a travel app sees a decline in user engagement during certain months. This might lead to investigate potential issues with the app or adjust marketing strategies.

Some Special Features For Superb Shopping Experience

• Countdown Timer

   Urgency drives conversions by highlighting limited-time offers, boosting sales and engagement within specified timeframes. A fashion app offers a flash sale with a countdown timer ticking away. Hence, It will create urgency and prompting users to make quick purchasing decisions before the sale ends.

• Text Box

  Testimonials enhance trust, credibility, and loyalty by showcasing positive feedback and endorsements directly within the app interface. A beauty and personal care app displays glowing customer testimonials and reviews for its skincare products. It will build trust and credibility among potential buyers.

• Video Component

   Immersive product demos, behind-the-scenes glimpses, and tutorials elevate user engagement, enhancing the overall shopping experience. A grocery app showcases video tutorials on cooking recipes using its fresh produce. This will ensure users get a visually appealing and informative experience while browsing for ingredients.