Reduce Mobile App Cart Abandonment Up to 70% Using Push Notification

Imagine: A customer browsing your mobile app, selecting and adding an item in their cart, and suddenly leaving without purchasing. Frustrating, right? This scenario of mobile app cart abandonment has become very common in the current market. Nowadays, many businesses find it difficult to reduce abandoned carts. According to a report, the average cart abandonment rate is 69.99%. But don’t you worry! You can reduce abandoned carts and recover lost sales by sending timely and personalized push notifications.

Understand Abandoned Cart Reasons in Mobile Apps

To effectively reduce the cart abandonment rate of your mobile app, you need first to understand why customers leave items behind in their cart without making the final purchase. Some of the main reasons behind Mobile app abandonment or cart abandonment are:

Utilizing analytics tools can be an effective way of understanding the reason behind the abandoned carts. MageNative provides a robust data analytics feature to manage their push notifications effectively, ensuring that they reach the targeted audience and helping to lower cart abandonment of your shopify mobile app.

Also read: How to reduce cart abandonment with mobile apps

Mobile App Cart Abandonment – Amazing Facts

Key Features of Mobile Apps That Help to Reduce Abandoned Carts

Some features of mobile apps can effectively reduce cart abandonment for eCommerce businesses and lower Mobile App Cart abandonment rate. Mobile apps provide a smoother and more personalized shopping experiencecompared to eCommerce websites. This personalized experience acts as a great measure in reducing the shopping cart abandonment rate.

Mobile apps provide comparatively faster loading time and enhanced engagement with more intuitive and user-friendly navigation that helps customers browse and shop without frustration. Mobile apps can also provide offline access to certain features which is a dream in the case of websites.

Push notifications emerge as the best way to decrease cart abandonment by gently reminding customers about their abandoned carts. It helps cart abandonment recovery by creating a sense of urgency among customers by offering personalized offers, discounts, and exclusive deals.

MageNative provides advanced push notifications and user-friendly interfaces that help reduce abandoned carts and recover lost sales of Shopify mobile apps.

Developing Abandoned Cart Recovery Strategy for Mobile Apps Using Push Notifications

Since we have seen how important push notifications are to prevent shopping cart abandonment. Let us dive into planning effective recovery strategies with careful planning and execution.

Here are some of the key elements:

1. Segmentation

To effectively plan your recovery strategy, you need to first segment your customers according to their mobile app abandonment behavior. You can use  Shopify’s segmentation tools to filter customers based on the number of abandonment events attached to each.  While Shopify does not directly allow you to do reason-based segmentation, you can analyze the reasons using Shopify’s analytics and integrating third-party apps. This can help you create a more personalized and tailored approach to send push notifications that are more effective and relevant to your mobile app customers.

2. Timing

Perfect timing for sending push notifications for each segmented user is very crucial. If you send the push notification too soon, it may seem very pushy. However, if you send it too late, you may lose potential customers. To reduce shopping cart abandonment,  you can send push notifications 30 minutes after the abandonment. Then, take a follow-up within the next few days if the customer has not purchased yet. Also, the optimal timing for sending these notifications should be previously tested and analyzed.

3. Personalization

To reduce mobile app cart abandonment rate effectively, try personalizing your notification according to each customer. Your push notification can include the customer’s name as well as the items that are left in his cart. You can also provide discounts and offers that are relevant and excite the customer to purchase the product.

A successful use case can be a Shopify mobile app using MageNative-Mobile App Builder Notify Genie and targeted push notification features to send personalized reminders with customer names and exclusive discount codes.

Also read: Leverage AI Powered Custom Push Notification To Maximize Customer Retention

Creating Compelling Push Notifications to Reduce Mobile App Cart Abandonment

To increase mobile checkout completion and minimize mobile cart abandonment rates, crafting compelling push notifications is the key.

Here are some tips to create push notifications for reducing shopping cart abandonment:

1. Add a Clear Call-to-Action: For crafting a compelling push notification you must add a clear call to action (CTA) to encourage customers to take action.  For example – “Complete your purchase now and get 10% off!” This CTA anticipates customers to come back to their carts and complete their purchases.

2.Create a Sense of Urgency: Creating a sense of urgency or scarcity is also a key to abandoned cart recovery. You can add phrases like – “Only a few left in stock”, “Hurry up! The sale is going to end” or “Complete your purchase before it’s gone!”. This sense of urgency motivates customers to quickly buy the product instead of delaying the decision. Thus helping in reducing mobile app cart abandonment.

3.Providing Offers and Discounts: You can also leverage discounts and offers like free shipping or limited-time discounts to reduce abandoned carts of your mobile app. In this way, you can provide an added value and urge them to return to their carts and complete the purchase.

MageNative helps in recovering your lost sales and reduces mobile app abandonment through its push notification feature.With MageNative you can create and customize compelling messages that resonate with their audience, driving higher conversion rates and boosting overall revenue of your Shopify mobile app.

Also read: The Power Of Push Notifications: Reaching Your Customers With Precision

Additional Considerations for Mobile App Cart Abandonment Recovery with Push Notifications

To make your mobile app cart abandonment recovery process most effective, consider using the following aspects:

1.  Automation and A/B Testing

For more effective card abandonment recovery you can set up automated push notifications and create abandonment events that can trigger the notification. Also, it is beneficial to perform A/B testing for experimenting with different kinds of messages, timings, and discounts. A/B testing can help you get a better idea about the ideal way and timing to approach your audience with abandoned cart push notifications.

MageNative has a feature to automate welcome, inactive users, and abandoned cart push notifications to regain lost sales and reduce cart abandonment of your Shopify mobile app.

2. Optimization and Continuous Improvement

You should keep track of your abandoned cart notifications performance by analyzing metrics like open rates, conversion rates, and click-through rates. Regularly updating, refining, and optimizing your mobile app cart abandonment strategy with evolving user behavior is much needed for the success of any cart abandonment recovery campaign.

3. Respecting User Preferences

It is very crucial to respect user preferences to maintain a positive customer experience. While managing a high cart abandonment rate, you need to ensure the timing and frequency of the notification are ensured by the customers. If the customer has not opted to receive any notifications, you should not go for it. Instead of helping to recover abandoned carts it may cause frustration among users and result in mobile app abandonment.

Also, check out: MageNative’s Push Notification feature

Conclusion

To effectively tackle mobile app cart abandonment and reduce cart abandonment rates, you should implement the above-mentioned most effective push notification strategies. Push notification is an instrumental effort, offering personalized offers and timely reminders to reconnect with users. Targeted push notifications can be employed to grab the attention of potential customers and regain their lost sales. Since 70% of app users find push notifications extremely useful, you should also try incorporating them into your Shopify mobile app.

For businesses using Shopify mobile app solutions, MageNative Mobile App Builder stands out with its advanced targeted push notification and Notify Genie – AI feature crafted to help recover abandoned carts effectively.

FAQ’s

1. What is the cause of cart abandonment?

Cart abandonment on mobile apps often occurs due to reasons such as unexpected costs, complicated checkout processes, or concerns about security.

2. What is a good cart abandonment rate?

A good cart abandonment rate varies across industries but generally aims to stay below 60% in Shopify mobile apps.

3. How do I turn Abandoned carts into sales?

To turn abandoned carts into sales, follow up with personalized push notifications that offer limited-time discounts or offers. Also, optimize your mobile app’s checkout flow for simplicity, and use retargeting ads to bring potential customers back.

4. How to calculate the abandoned cart rate?

The formula for calculation the Rate of Abandoned Carts is – to divide the total number of completed purchases by the number of shopping carts created, subtract the resulting number from one, and then multiply by 100 for the abandonment rate.