10 Hauntingly Effective Halloween Marketing Strategies to Elevate Your Store Sales

The time of black cats, carved pumpkins, witches, spooky decors, black costumes, etc. is approaching! Yes, you got it right! Halloween 2023 – the spookiest season of the year is barely 2 months away. So, let’s explore some Halloween marketing ideas for better business results.

Did you know that Halloween is not a mere holiday right now, it is a time of sales growth ($6.8 billion growth in 15 years only in the US)? A major part of these sales was a result of spook-tacular business marketing for Halloween.

So, are you ready to embrace a wave of conversions? If yes, get some unfailing marketing campaign ideas to boost your Halloween sales on your Shopify mobile apps.

Halloween Date 2023 – Tuesday, October 31, 2023 

Halloween Sales Statistics

Halloween spending has increased from around $3.3 billion in 2005 to an estimated $11.6 billion in 2024. Halloween is more than just a small seasonal event, it’s a major retail occasion. Halloween spending extends beyond costumes, covering candy, decorations, and various other categories. Therefore, by leveraging targeted campaigns, e-commerce merchants can capture the Halloween enthusiasm and drive higher conversions during this period.

Source: Statista

Why Halloween 2024 is Big Opportunity For Online Merchants?

• High Spending per Person: Get ready for a Halloween spending spree. This year, consumers are projected to splurge about $104 each, leading to a jaw-dropping total of $11.6 billion.
• Popular Celebration Activities: Key activities like handing out candy, decorating, dressing in costumes, and carving pumpkins remain popular. These activities drive demand for candy, decorations, and costumes.
• Diverse Spending Categories: Halloween spending spans various categories, including $3.8 billion each on costumes and decorations, $3.5 billion on candy, and $0.5 billion on greeting cards.
• Trend-Driven Marketing: Halloween presents an excellent opportunity for trend-driven marketing. Sellers can use themes like “spooky,” “playful,” and “mystical” to create holiday-specific collections that attract seasonal shoppers.

Source: NRF

Big Brands Halloween Marketing Strategy in 2023

Companies that have updated their marketing strategies for Halloween have not only secured good numbers, but also made the holiday season more successful.

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• Burger King – The Call
  Burger King dialed up the suspense with an interactive campaign called “The Call,” where customers could sign up for a spooky, surprise Halloween phone call. This unexpected, playful strategy added an element of surprise, drawing people in and creating a fun connection that left a lasting impression.

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10 Deadly Halloween Marketing Ideas- Quick Hacks For  Fabulous Online Sales

Enough of storytelling – let’s dive right into what matters the most now – here, explore some unfailing tips to level-up your Halloween marketing strategy:

1. Be Spook-tacularly Spectacular

The most important part of Halloween holiday marketing is to revamp the decor of the mobile apps. So, yes, you have to update your app UX/UI temporarily with Halloween themes.

Your storefront, CTA, as well as the push notifications you send to your buyers, must have the Halloween effect. It will help you to get their attention easily.

Here are some ideas to tweak the appearance of your Shopify mobile app on Halloween 2023:

Right after you complete revamping the mobile apps with a Halloween holiday theme, unveil some previews of its new appearance on social media.

Pro-tip:
Along with redecorating your mobile app, you need to redesign your website as well.

2. Prep Up Your Store With Some Halloweenized Tinge

During Halloween, buyers come with specific product needs, therefore, you have to understand the swarms of your target market to make your listing page relevant to them.

Also, discounts on Halloween-themed products can be a good option to scale up your sales in 2022.

Source: NRF

Clearing the fall collection during Halloween can also be a smart idea- but it does not necessarily work for everyone. So, you can try selling your fall merchandise with special discounts.

Check how Heinz revamped their package for Halloween:

Source: Food and Wine

3. Be Wickedly Creative With Your Promotion And Ads

For Halloween, add spooky effects on your ads, emails, and newsletters as well. It will increase the email opening rate.

Further, you can add Halloween themes, banners, and fonts on these copies to ensure that your users take an action by visiting your app. You can get further Halloween email marketing ideas on YouTube which you can use to boost sales.

Also, create a number of Halloween-oriented one-liners prior to Halloween to use these for your ads.

Also, check out: Benefits of Shopify Mobile Apps – See What Your Business is Missing Out Without an App

4. Frighten Your Competitors Away With Amazing Deals To Win Traffic

Source: Review Got

Now, adding Halloween special designs only is not going to help you in gaining your conversions. Indeed, a catchy UX and UI can bring traffic to the app, but if your app does not have the gluey element, you may not get satisfactory conversions.

Some fiercely frightening deals can be your gluey element on Halloween 2023. So, go ahead and announce some spine-chilling deals.

Analyze the trending products, best-selling products, and most searched products prior to Halloween so that you can announce some more exciting special offers on it.

Also, you can add extra discounts for a $1000 purchase or bulk purchase to bring more traffic and more conversions on your Shopify app.

Pro-tip: 

You can try cross-selling and upselling as soon as your users add some products to their carts. So, keep more relevant products in your store. 

5. Treat Your Buyers With Spooky Giveaways

Source: Novelty Maker

Halloween is a season of celebrations and gifts. So, announce a giveaway on each purchase to make your buyers feel special.

You can offer simple gifts; yet, you can add the Halloween tinge on it to make it even more special.

Offering gifts will definitely help you to gain conversions; however, you have to showcase these gifts on your home page as well as on your emails, social media creatives, and notifications. It will secretly create an urge among the buyers to visit your app and explore what they can win.

Also, read 9 Effective Tips For Successful Mobile App Branding

6. Host Some Spine-Chilling Contests

Source: The Bash

On social media as well as on your app, you can share a link of a contest. Use user-generated content on these contests to bring more users.

Reveal the gifts while announcing the contest so that more people take part in these games. You can create a poll to understand which contest users want.

7. Use Affiliate And Influencer Marketing

Are you looking to double your Halloween sales in 2023? So, hurry up and take help of affiliate marketing and influencer marketing.

Find third-party publishers who can help you in growing your business. Indeed, you have to invest in it for the time being – but if you get qualified affiliate marketers, they will make the amount even bigger after a certain time.

Furthermore, for influencer marketing, begin with searching for the most followed influencers for your potential audience. Influencers can take your business to a new level by promoting your products to a huge audience.

Your products will also get excellent hype if you wisely invest in affiliate marketing and influencer marketing.

8. App Store Optimization (ASO)

App store optimization is sometimes much ignored when it comes to Halloween marketing; however, the fact is planning for ASO can increase your app installs.

So, don’t forget to add the Halloween themes and your offers/discounts on the app store to create an interest among your potential customers.

9. Hallownize Contents And Video

Source: Super busy mum

So, app UX/UI, AppStore, emails, and ad copies are now Halloweenized. Moreover, you can add a few one-liners on your mobile app. Also, for a more spooky effect on these, use disappearing content to fascinate buyers.

If you maintain a website, write Halloween-oriented blogs according to your niche. Also, make sure that these blogs are capable of promoting your products or your offers. Sometimes, blogs are not enough to hold the users, so you can opt for some short videos/reels that share Halloween special tips or promote your products/offers.

Also, encourage your buyers to post unboxing videos of your products and review your products. As a result, you will get more traffic and conversions on your Shopify mobile app.

Also, go through 25 KPIs That Measure Performance, Success, And Growth Of Shopify Mobile Apps

10. Go Social with Halloween Hashtags

Source: Media Update

Engage in active social media marketing and make sure you get a handful of hashtags. Also, on each post on FaceBook, Twitter, Instagram, Pinterest, etc. write a wickedly creative caption and use lots of hashtags to make your posts more visible.

Along with social media captions, use these Halloween hashtags on all your social ads. Also, Halloween elements are a must-have for social creatives which can tempt your buyers to share your product with their friends

Don’t forget to post your deals and contests on social media. Also, join social media communities and add a link to your app/offer to scale up your traffic.

Have a look at Dior’s social marketing

Source: Twitter

Offline Activities You Can Consider

What Is The Right Time To Start Halloween Marketing?

Now, you have online and offline Halloween marketing ideas, but now, the question is when should you apply this?

Hit the iron when it is hot and on the right spot – get a concrete plan of what to do and when:

Ignoring Halloween Marketing? See What You Are Missing Out On!

Are you still not convinced to invest in 2023 Halloween marketing? You hardly have an idea of what you miss out for not doing Halloween marketing!

Also, read Top 8 Ways A Mobile App Can Reduce Shopping Cart Abandonment

Jam With The Halloween Spirit And Get Wickedly Stunning Results on Shopify app

In short, if you update your marketing strategies for Halloween 2023, you can embrace better and more significant numbers. Therefore, you have to live in the Halloween spirit for a few weeks, and encourage buyers all over the world to take part in Halloween for a scalable business.

Active marketing can help you to encourage these buyers for online shopping during this Halloween season which will result in a high online sales this year.

Retail mobile apps that use Halloween marketing have secured outstanding results in the last few years. Therefore having mobile apps can be a booster for Halloween marketing.

If you do not have a mobile app yet, not to worry – you can now turn your Shopify store into a mobile app and secure awesome results.

FAQs