10 Hauntingly Effective Halloween Marketing Strategies to Elevate Your Store Sales

The time of black cats, carved pumpkins, witches, spooky decors, black costumes, etc. is approaching! Yes, you got it right! Halloween 2024 – the spookiest season of the year is barely 2 months away. So, let’s explore some Halloween marketing ideas for better business results.

Did you know that Halloween is not a mere holiday right now, it is a time of sales growth ($6.8 billion growth in 15 years only in the US)? A major part of these sales was a result of spook-tacular business marketing for Halloween.

So, are you ready to embrace a wave of conversions? If yes, get some unfailing marketing campaign ideas to boost your Halloween sales on your Shopify mobile apps.

Halloween Sales Statistics

Halloween spending has increased from around $3.3 billion in 2005 to an estimated $11.6 billion in 2024. Halloween is more than just a small seasonal event, it’s a major retail occasion. Halloween spending extends beyond costumes, covering candy, decorations, and various other categories. Therefore, by leveraging targeted campaigns, e-commerce merchants can capture the Halloween enthusiasm and drive higher conversions during this period.

Source: Statista

Why Halloween 2024 is Big Opportunity For Online Merchants?

• High Spending per Person: Get ready for a Halloween spending spree. This year, consumers are projected to splurge about $104 each, leading to a jaw-dropping total of $11.6 billion.
• Popular Celebration Activities: Key activities like handing out candy, decorating, dressing in costumes, and carving pumpkins remain popular. These activities drive demand for candy, decorations, and costumes.
• Diverse Spending Categories: Halloween spending spans various categories, including $3.8 billion each on costumes and decorations, $3.5 billion on candy, and $0.5 billion on greeting cards.
• Trend-Driven Marketing: Halloween presents an excellent opportunity for trend-driven marketing. Sellers can use themes like “spooky,” “playful,” and “mystical” to create holiday-specific collections that attract seasonal shoppers.

Source: NRF

Big Brands Halloween Marketing Strategy in 2023

Companies that have updated their marketing strategies for Halloween have not only secured good numbers, but also made the holiday season more successful.

Image credit: bloody-disgusting

• Burger King – The Call
  Burger King dialed up the suspense with an interactive campaign called The Call where customers could sign up for a spooky, surprise Halloween phone call. This unexpected, playful strategy added an element of surprise, drawing people in and creating a fun connection that left a lasting impression.

• Starbucks 
  Starbucks leverages Halloween with seasonal products, notably the Witch’s Brew Frappuccino and Halloween-themed treats like bat cookies. By launching limited-edition drinks with spooky branding and themed cups, Starbucks appeals to fans who love capturing and sharing seasonal items on social media, creating free buzz for the brand. This limited-time approach builds excitement and urgency, making Halloween a notable part of Starbucks’ fall season.

Image credit: Pinterest

Halloween Marketing Ideas- Quick Hacks For  Fabulous Online Sales

Enough of storytelling – let’s dive right into what matters the most now – here, explore some unfailing tips to level-up your Halloween marketing strategy

1. Be Spook-tacularly Spectacular

The most important part of Halloween holiday marketing is to revamp the decor of the mobile apps. So, yes, you have to update your app UX/UI temporarily with Halloween themes.

Your storefront, CTA, as well as the push notifications you send to your buyers, must have the Halloween effect. It will help you to get their attention easily.

Here are some ideas to tweak the appearance of your Shopify mobile app on Halloween 2024:

Right after you complete revamping the mobile apps with a Halloween holiday theme, unveil some previews of its new appearance on social media.

Pro-tip:
Along with redecorating your mobile app, you need to redesign your website as well.

2. Highlight Trending Products

Use Google’s Frightgeist insights to feature top trending costumes like Beetlejuice or Pixar’s Inside Out on a dedicated section of your website, catering to shoppers looking for popular choices.

3. Targeted Promotions

With Halloween on the rise, now’s the perfect time to launch campaigns spotlighting your seasonal items. Use social media ads, email marketing, and PPC campaigns to reach customers actively searching for Halloween essentials.

Focus on keywords and imagery that evoke Halloween vibes, making it easy for your audience to find exactly what they’re looking for, whether it’s costumes, decorations, or spooky decor.

Also, check out: Benefits of Shopify Mobile Apps – See What Your Business is Missing Out Without an App

4. User Generated Content Campaigns

Source: popularpays

Boost engagement by inviting customers to share their Halloween looks or decor using a branded hashtag. Encourage them to showcase their creativity with your products, and in return, you’ll gain authentic, user-generated content that brings new customers in. This also gives loyal fans a chance to see themselves featured on your page, creating a fun, interactive community feel around your brand during the holiday season.

1. Incentivize Participation: Consider offering incentives such as discounts, prizes, or features on your social media platforms for participants. This could encourage more people to engage with your brand.
2. Showcase UGC: Regularly feature user-generated content on your social media accounts, website, or newsletters. Highlighting customer submissions not only makes them feel valued but also inspires others to participate.
3. Engage with Participants: Actively comment on, like, and share customers’ posts. Engaging with your audience fosters a sense of community and encourages more interactions.
4. Use Stories and Highlights: Utilize social media features like Instagram Stories or Highlights to showcase user submissions. This keeps the content visible and accessible to new visitors.
5. Leverage Influencers: Collaborate with influencers or micro-influencers in your niche to kickstart the campaign. Their participation can help reach a broader audience and lend credibility to your campaign.

Pro-tip: 

You can try cross-selling and upselling as soon as your users add some products to their carts. So, keep more relevant products in your store. 

5. Emphasize Eco-Friendly Options

Emphasize Eco-Friendly Options
Sustainable Products: As sustainability becomes increasingly important to consumers, consider offering biodegradable or recycled Halloween items in your store. This could include decorations made from eco-friendly materials or costumes that use sustainable fabrics. By highlighting these options, you can attract eco-conscious shoppers who want to celebrate the holiday while minimizing their environmental impact.

DIY Kits: Tap into the growing interest in hands-on experiences by providing DIY kits for Halloween decorations. These kits can include all the necessary materials for customers to create their own spooky decor at home. This approach not only encourages creativity but also aligns with the desire for sustainable practices, as customers can reuse materials and reduce waste. Plus, engaging customers in crafting their decorations can create memorable family experiences, making your brand a go-to choice for eco-friendly Halloween fun.

Also, read 9 Effective Tips For Successful Mobile App Branding

6. Host Some Spine-Chilling Contests

On social media as well as on your app, you can share a link of a contest. Use user-generated content on these contests to bring more users.

Reveal the gifts while announcing the contest so that more people take part in these games. You can create a poll to understand which contest users want.

7. Use Affiliate And Influencer Marketing

Are you looking to double your Halloween sales in 2024? So, hurry up and take help of affiliate marketing and influencer marketing.

Find third-party publishers who can help you in growing your business. Indeed, you have to invest in it for the time being – but if you get qualified affiliate marketers, they will make the amount even bigger after a certain time.

Furthermore, for influencer marketing, begin with searching for the most followed influencers for your potential audience. Influencers can take your business to a new level by promoting your products to a huge audience.

Your products will also get excellent hype if you wisely invest in affiliate marketing and influencer marketing.

8. App Store Optimization (ASO)

App store optimization is sometimes much ignored when it comes to Halloween marketing; however, the fact is planning for ASO can increase your app installs.

So, don’t forget to add the Halloween themes and your offers/discounts on the app store to create an interest among your potential customers.

9. Hallownize Contents And Video

Source: Super busy mum

So, app UX/UI, AppStore, emails, and ad copies are now Halloweenized. Moreover, you can add a few one-liners on your mobile app. Also, for a more spooky effect on these, use disappearing content to fascinate buyers.

If you maintain a website, write Halloween-oriented blogs according to your niche. Also, make sure that these blogs are capable of promoting your products or your offers. Sometimes, blogs are not enough to hold the users, so you can opt for some short videos/reels that share Halloween special tips or promote your products/offers.

Also, encourage your buyers to post unboxing videos of your products and review your products. As a result, you will get more traffic and conversions on your Shopify mobile app.

Also, go through 25 KPIs That Measure Performance, Success, And Growth Of Shopify Mobile Apps

10. Go Social with Halloween Hashtags

Source: Media Update

Engage in active social media marketing and make sure you get a handful of hashtags. Also, on each post on FaceBook, Twitter, Instagram, Pinterest, etc. write a wickedly creative caption and use lots of hashtags to make your posts more visible.

Along with social media captions, use these Halloween hashtags on all your social ads. Also, Halloween elements are a must-have for social creatives which can tempt your buyers to share your product with their friends

Don’t forget to post your deals and contests on social media. Also, join social media communities and add a link to your app/offer to scale up your traffic.

Have a look at a popular Halloween Hashtag

Source: socialchamp

Ignoring Halloween Marketing? See What You Are Missing Out On!

Are you still not convinced to invest in 2024 Halloween marketing? You hardly have an idea of what you miss out for not doing Halloween marketing!

Also, read Top 8 Ways A Mobile App Can Reduce Shopping Cart Abandonment

Jam With The Halloween Spirit And Get Wickedly Stunning Results on Shopify app

In short, if you update your marketing strategies for Halloween 2024, you can embrace better and more significant numbers. Therefore, you have to live in the Halloween spirit for a few weeks, and encourage buyers all over the world to take part in Halloween for a scalable business.

Active marketing can help you to encourage these buyers for online shopping during this Halloween season which will result in a high online sales this year.

Retail mobile apps that use Halloween marketing have secured outstanding results in the last few years. Therefore having mobile apps can be a booster for Halloween marketing.

If you do not have a mobile app yet, not to worry – you can now turn your Shopify store into a mobile app and secure awesome results.

FAQs