Welcome to the dynamic world of mobile commerce, where the only constant is change. Navigating through the latest mobile commerce trends shaping the future of commerce is crucial to stay ahead of the curve.
This presents an unmissable opportunity for online merchants to tap into a rapidly expanding market and propel their businesses to new heights provided they are equipped with mobile commerce apps.
Also, every 2 in 10 shoppers abandon their shopping if the checkout process is excessively lengthy, time-consuming, or intricate. Therefore, a well-designed (mobile commerce) app can be instrumental in reducing your shopping cart abandonment by enabling a simplified checkout process, push notifications, offline access, in-app support, and more features.
Mobile Commerce, short for mobile commerce, is like having a virtual marketplace in your pocket.
It’s the smart way of buying and selling stuff using your smartphone. Imagine browsing, selecting, and buying products with just a few taps on your phone. It’s that easy!
On average, users of mobile apps dedicate approximately 201.8 minutes per month to shopping activities, while their counterparts using websites spend a considerably lower average of 10.9 minutes per month.
Let’s come to the conversion part, research highlights the effectiveness of mobile apps in driving conversions on mobile apps.
Within apps, users tend to view 4.2 times more products per session compared to mobile websites. Additionally, mobile apps significantly contribute to the purchase process, boasting a 3 times higher conversion rate than mobile sites and even 1.5 times more conversions per session than websites.
Undoubtedly, the first step to success in mobile commerce is you should not ignore or even delay getting a mobile app for your business. Otherwise, you will lose a huge chunk of customers who prefer shopping on their smartphones due to its convenience.
AI-driven personalization is revolutionizing the way businesses engage with their customers. Now, tailored product recommendations, intelligent push notifications, predictive search, and many more user-centric features are possible with AI-driven personalization.
Having said that, customer loyalty is more critical than ever. To cultivate lasting relationships with your audience, AI-powered loyalty programs come into play, revolutionizing the way rewards are offered and ensuring a highly personalized customer experience.
Embracing AI-driven personalization isn’t just a trend – it’s a game-changer for your mobile commerce app. From custom recommendations to targeted promotions and convenience of accessing personalized account pages significantly improves customer retention.
92% of consumers will prefer to shop from businesses who remember them, and provide them with relevant recommendations and offers. Therefore, personalizing the shopping experience for customers can create a sense of exclusivity, which will make them feel valued and appreciated.
Product filters and search are essential tools for enabling personalization in mobile shopping. Allowing swift navigation through your product collection, enabling them to pinpoint the specific products they are looking for
As a result, shoppers can quickly sort your product collection to reach the products they need. This will lead to increased brand loyalty and repeat purchases.
The rise of hyper-personalized push notifications points to a massive trend in mobile commerce (mobile commerce). It involves tailoring push notifications to individual users based on their preferences, behaviors, and specific interests.
For instance, you sell a variety of products, including clothing. You have a mobile app that customers can use to browse and purchase your products. You also have a product review app that customers can use to leave reviews and ratings for the products they’ve purchased.
When a customer leaves a review or rating for a product, the product review app can send that information to your mobile app in real-time.
Your mobile app can then use that information to send hyper-personalized push notifications to the customer taking into consideration their interests and preferences.
Social Commerce 2.0 encompasses a range of advanced strategies and technologies that enhance the overall social commerce experience. It enables direct interaction with customers, addressing their queries instantly.
Hence, it provides a dynamic and interactive way to engage with customers to increase brand exposure and reach potential customers who may not have discovered the brand through other channels.
When users come across a product they are interested in while scrolling through their social media feed, they can click on the product, view details, and make a purchase—all within the same familiar social media environment.
As a result, it reduces friction in the buying process and enhances the overall convenience for the shoppers.
AR technology’s potential lies in offering customers the next level of interaction when engaging with products. IKEA Place is a groundbreaking application that leverages augmented reality (AR) technology to enhance the furniture shopping experience for users.
The app overlays the selected furniture item onto the live camera feed, allowing users to see how the piece would look and fit in their actual living space.
Therefore, the ability to virtually place selected furniture items into their real living space creates a personalized and engaging experience. Moreover, it fosters a stronger connection to the product and a heightened confidence in their purchasing decisions.
Live Commerce allows shoppers to actively participate in real-time. They can ask questions, seek product details, and receive instant responses from the merchant.
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As a result, it creates a dynamic and interactive atmosphere that influences viewers to make decisions on the spot. Moreover, the thrill of being part of an interactive event and discovering new items contribute to immediate satisfaction.”
After making a purchase, shoppers receive instant confirmation of their order. Order tracking apps minimize uncertainty by keeping shoppers informed about the expected delivery date and time. This reduction in uncertainty contributes to a more confident and immediate sense of gratification, knowing that their purchase is on its way.
Shoppable content serves as a powerful tool for establishing a memorable and emotional connection with online customers by combining the art of storytelling with the convenience of seamless shopping.
It allows merchants to tell compelling visual stories. Instead of just displaying products, brands can showcase them within immersive narratives.
Imagine you own an online clothing store. You can offer a shoppable experience by incorporating shoppable videos featuring fashion influencers showcasing the versatility of clothing in various scenarios, whether it’s a day at the beach, a night out, or a casual weekend getaway.
Shoppable content enables merchants to observe real-time data on the popularity of products. By monitoring which items are frequently clicked and added to carts, merchants can gain insights into emerging trends, helping them adapt inventory and marketing efforts accordingly.
In-app purchases have become an emerging trend in mobile commerce (mobile commerce) due to their ability to ensure frictionless shopping. Users can browse, select, and complete transactions without leaving the app, creating a more convenient and integrated experience.
By offering in-app purchases, merchants can keep users engaged within the app for longer periods. This prolonged engagement can lead to increased brand loyalty and more opportunities to showcase products and promotions.
Imagine a mobile app from a popular fashion retailer that specializes in selling clothing and accessories. In-app purchases can offer exclusive access to purchase products from upcoming collections before they are officially launched.
This exclusive preview entices users to explore and engage with the app to discover more products aligning with the latest trends.
Contactless payments eliminate the need for physical cards or cash. Users can simply tap their contactless-enabled devices, such as smartphones or smartwatches, on a compatible payment terminal. This process is quick and convenient, providing a faster checkout experience for customers.
Let’s understand it better with an example
Picture a customer who has just completed their online grocery shopping through a mobile app. The customer has a scheduled delivery and realizes they need to quickly finalize the payment before the groceries are dispatched.
Opting for the contactless payment option within the app, the customer securely taps to pay using a saved card or mobile wallet. The transaction is processed instantly, and the groceries are set for delivery without any delay.
Had the customer chosen a traditional payment method, such as entering card details manually or opting for cash on delivery, the checkout process would have taken longer.
The customer might need to find their wallet, enter card information, or handle cash when the delivery arrives. This added complexity could potentially lead to delays in dispatching the groceries and inconvenience for both the customer and the delivery team.
PWAs provide a consistent user experience across various devices, including smartphones, tablets, and desktops.
This seamless cross-device compatibility ensures that customers can engage with the online store regardless of the device they are using, promoting a unified and accessible shopping experience.
By adopting PWAs, you ensure that customers, whether they are on the go with their smartphones, relaxing at home on a tablet, or working on a desktop, experience the same intuitive and visually appealing interface.
Moreover, customers increasingly use multiple devices throughout their purchase journey. Hence, a lack of cross-device consistency may lead to fragmented experiences, potentially resulting in frustration and disengagement.
Enhanced customer support with chatbots is an evolving trend in mobile commerce (mobile commerce) due to its ability to provide immediate, personalized, and efficient assistance to users.
Chatbots offer immediate responses to customer queries, providing instant assistance 24/7. In the fast-paced world of online shopping, customers appreciate quick answers to their questions, whether it’s about product availability, delivery times, or order tracking.
For instance, you are an online grocery merchant. You can leverage chatbots to help customers inquire about the current status of grocery orders, and receive real-time location updates and estimated delivery times.
It will enhance transparency in the order fulfillment process. Customers will feel informed and in control of their purchase, leading to increased trust in your grocery store.
You must be eager to stay ahead in the game by embracing the aforementioned mobile commerce trends. So, gear up with tips that perfectly align with the mobile commerce trends of 2024.
It will position your business to ride the wave of trends effortlessly. As a result, your store will not just attract but retain a loyal customer base in the ever-evolving landscape of mobile commerce.
The mobile commerce landscape in 2024 is all about giving customers a more personalized and engaging journey. AI-driven personalization, in-app purchases, Progressive Web Apps (PWAs), and Augmented Reality (AR), are the major trends that will help businesses not just meet but go beyond what customers expect.
These trends make the connection between businesses and customers deeper, ensuring they stay engaged and happy. Embracing these trends is more than just a smart move; it’s a way to build lasting relationships and keep customers coming back for more.
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