The clock is ticking for BFCM sales 2024. It is the biggest shopping event of the year. With 2023 seeing an astounding $9.8 billion in Black Friday sales and $12.4 billion on Cyber Monday, these days are your best chance to surpass your yearly sales goals in just a matter of hours. Don’t miss out on the opportunity to transform your business—prepare now!
BFCM presents both immense opportunities and significant challenges for online sellers. By proactively addressing these challenges, you can maximize your sales potential and deliver a seamless shopping experience for your customers. Preparation is key—optimize your website, manage your inventory wisely, enhance customer service, and deploy effective marketing strategies. With the right approach, BFCM can be a record-breaking success for your online store.
Table of Content
As much as 55% of shoppers make purchases on their smartphones during the Black Friday and Cyber Monday season?
Therefore, you need a rock-solid BFCM sales plan for your mobile app. Whether you’re an established merchant or a newbie, we’ve got seven must have BFCM-oriented features in your mobile app that will set the stage for an incredible sales season.
These features will empower your store to leverage the year’s biggest shopping event.
BFCM Oriented Themes
An app with a BFCM-friendly theme immediately grabs attention with its festive graphics. It enables you to promote deals and discounts effectively. Therefore, making customers more likely to engage and spend time shopping.
Ready to make your app shine this Black Friday and Cyber Monday? Let’s dive into how you can use MageNative’s Mobile App Builder components to create a BFCM experience your customers will love.
Timer Component
Add a sense of urgency to your deals with our timer component. Countdown timers create excitement and prompt customers to act fast.When customers see a ticking clock, they feel a greater need to act fast. Hence, they’ll be motivated to make quicker decisions and complete purchases before time runs out.
Video Component
Bring your Black Friday and Cyber Monday promotions to life with our video component. Engage your customers with captivating video content right in your app. Whether it’s showcasing your best deals, demonstrating products, or highlighting special offers, videos make your promotions more dynamic and appealing.
Announcement Bar
Keep everyone in the loop with the announcement bar. Use it to broadcast important updates, flash sales, and exclusive discounts. It’s your go-to for making sure your customers never miss out on your BFCM deals and always know what’s happening.
Standalone Banner
Grab attention and drive sales with standalone banner. Strategically place these banners throughout your app to highlight your top BFCM deals. The festive graphics and prominent placement make it easy for customers to spot and seize your best offers.
Live Selling
What it is
In BFCM marketing, live selling is a powerful tool. Live selling is an online sales method where sellers broadcast live video streams to showcase products and interact with buyers in real-time.
Integrate These Amazing Features In Mobile App To Maximize Your Store Sales And Retention During BFCM 2024.
Why It’s Useful During Black Friday and Cyber Monday
Black Friday and Cyber Monday are shopping frenzies, and live selling fits perfectly into this high-energy environment. Let’s suppose you have a fashion store Trendy Threads.
Hosting a live selling session will increase your customer engagement in following ways.
- Product Demonstration: During the live stream, you can showcases the latest winter collection by trying on various outfits and demonstrating how they can be styled
- Exclusive Deals: To make the live session even more appealing, you can offer exclusive discounts available only during the live stream.
- Real-Time Engagement: You can hire a popular fashion influencer to host a live selling event on Instagram and Facebook during Black Friday. The influencer will use live selling to interact with viewers, answering questions about sizing, fabric, and styling tips.
This real-time engagement creates excitement and urgency, as viewers feel connected and informed.
Live Selling Benefits
- Increased Sales: The mix of real-time engagement, product demos, and exclusive deals leads to a significant boost in sales during the live event.
- Enhanced Customer Loyalty: The interactive live stream builds a stronger connection with the audience, increasing brand loyalty.
- Greater Reach: The unique shopping experience attracts new customers, expanding Trendy Threads’ customer base.
One-Page Checkout
What it is
Have you noticed how some online stores offer a seamless, efficient checkout experience while others seem overly complicated? The key difference lies in ensuring a streamlined, single-page checkout process.
Why It’s Useful During Black Friday and Cyber Monday
It simplifies the process. This is especially important during Black Friday and Cyber Monday sales. Think about a customer ready to buy. In a multi-page setup, they might have to go through separate pages for shipping info, payment details, and order review.
Each new page is a chance for them to give up. But with everything on one page, it’s smooth sailing from start to finish.
One-Page Checkout Benefits
- The fewer steps there are, the more chances customers will not abandon their carts.
- When it’s easy to buy, more people do it.
- It simplifies the checkout process, making it super easy for customers to finish their purchases.
Notification Scheduler
What it is
A Notification Scheduler is a tool that allows you to plan and automate notifications, alerts, and messages to your users or customers at specific times. It helps streamline communication by scheduling messages in advance, ensuring timely delivery without the need for manual intervention.
Why It’s Useful During Black Friday and Cyber Monday
- Timely Updates: Schedule promotions, discounts, and reminders to reach customers at the optimal times, ensuring they don’t miss out on Black Friday and Cyber Monday deals.
- Peak Traffic Management: Manage the influx of notifications efficiently during high-traffic periods, reducing the risk of errors or delays.
- Enhanced Customer Engagement: Keep customers informed about exclusive offers and limited-time deals, increasing the likelihood of purchases.
Notification Scheduler Benefits
- Efficiency: Save time by automating the delivery of notifications and alerts.
- Consistency: Ensure that all customers receive timely and consistent messages.
- Increased Sales: Drive conversions with well-timed promotions and reminders.
- Reduced Manual Work: Minimize the need for manual updates and adjustments.
- Better Targeting: Reach customers based on their time zones or preferences for optimal impact.
Customer Segment Push Notification
What it is
In BFCM marketing, a Customer Segment Push Notification is an effective strategy to boost engagement and sales. It is a targeted message sent to a specific group of users based on their behaviors, preferences, or demographic data. By segmenting your audience, you can deliver personalized notifications that are more relevant to each group.
Let’s consider a scenario you may encounter during BFCM
Imagine you run an online fashion retailer that’s gearing up for Black Friday Cyber Monday (BFCM) sales. You have a diverse customer base, including frequent shoppers, occasional buyers, and first-time visitors. To maximize engagement and sales, you use customer segment push notifications to tailor your BFCM marketing efforts.
Customer Segments
- Frequent Shoppers: Customers who have made multiple purchases in the past year.
- Occasional Buyers: Customers who have bought from your store a few times but not recently.
- First-Time Visitors: Customers who have recently signed up for your newsletter or created an account but haven’t made a purchase yet.
Push Notification Strategy
Frequent Shoppers
- Notification Content: “Exclusive BFCM Offer Just for You! 🎉 Enjoy 30% off your entire order today only! Thank you for being a loyal customer.”
- Timing: Sent early on Black Friday to catch their attention as soon as the sale begins.
- Goal: Reward loyalty and encourage immediate purchases with an attractive discount.
Occasional Buyers
- Notification Content: “Don’t Miss Out on BFCM Deals! 🎁 Get 20% off your next purchase. Shop now and find your favorite styles on sale!”
- Timing: Sent in the morning of Black Friday to re-engage them with a compelling offer.<?li>
- Goal: Encourage a return visit and prompt them to take advantage of the BFCM sales.
First-Time Visitors
- Notification Content: “Welcome to Our Store! 🌟 Enjoy 15% off your first purchase during BFCM. Shop now and discover amazing deals!”
- Timing: Sent early in the morning of Black Friday to make a strong first impression.
- Goal: Convert new users into paying customers by offering a special discount.
Alert Me Feature
What it is
The Alert Me feature is a must have feature for upcoming BFCM sales. During BFCM, products often sell out quickly due to high demand. Alert Me notifications inform customers as soon as an out-of-stock item is available again, increasing the likelihood of immediate purchases
It allows customers to set notifications for out-of-stock products or upcoming sales. This tool helps customers stay informed about product availability and promotions, ensuring they don’t miss out on items they are interested in.
How it will be useful during BFCM Sales 2024
For instance, a customer is interested in a popular winter coat that is out of stock. They set an alert for when the coat is available again. During BFCM, the coat is restocked, and the customer receives an instant notification. Excited, they quickly purchase the coat, resulting in a successful sale.
Customers who subscribe for notifications about an exclusive BFCM discount on a new product launch will receive timely alerts with details about the special offer and the new product, ensuring they can take advantage of the deal as soon as it becomes available.
Custom Page
What it is
A custom page is a special part of your app or website designed specifically for events like Black Friday and Cyber Monday. It’s where you can feature tailored content, exclusive offers, and eye-catching designs that make your BFCM promotions stand out.
How It’s Useful During BFCM Sales 2024
- Boosts Sales: Custom pages are perfect for showcasing your top BFCM deals. With standout visuals and irresistible offers, they make it easy for customers to find and grab those special discounts.
- Keeps Customers Engaged: With a custom page, you can create an engaging and festive shopping experience. Think vibrant graphics and interactive features that draw customers in and keep them exploring. Studies show that these engaging pages can boost user interaction by up to 50%, keeping your customers interested and invested.
- Helps Retain Customers: A memorable BFCM custom page doesn’t just attract customers—it makes them want to come back. When people have a great experience with personalized offers and festive vibes, they’re more likely to return for future deals.
BFCM Sales 2024 FAQs For Online Merchants
- What strategies can I use to make my live selling events successful during BFCM?
To ensure successful live selling events, plan engaging content that highlights exclusive BFCM deals, demonstrates product features, and answers viewer questions in real-time. - How can Alert Me integration help increase urgency and sales during BFCM?
Alert Me integration allows customers to sign up for notifications about stock levels, price drops, or new arrivals.By creating a sense of urgency and keeping customers informed, Alert Me can drive faster purchasing decisions and boost sales. - How can I use a collection carousel to showcase BFCM deals effectively?
Use a collection carousel to feature a rotating selection of BFCM deals and popular products. Highlight categories like “Best Sellers,” “Limited-Time Offers,” or “Holiday Specials” to attract attention.You should ensure that the carousel is visually appealing, easy to navigate, and optimized for both desktop and mobile devices. This dynamic display keeps your BFCM deals front and center, increasing visibility and encouraging purchases. - What elements should I include in a BFCM-themed design to attract more shoppers?
You should add festive elements such as seasonal colors, holiday graphics, and eye-catching banners that highlight BFCM deals and promotions. - How can I segment my customer base for push notifications during BFCM?
To effectively segment your customer base, analyze past purchase behaviors, preferences, and engagement levels. Create segments such as frequent buyers, high spenders, or customers who abandoned carts.Tailor push notifications to each segment with personalized offers or reminders that resonate with their specific interests. - How can I use a notification scheduler to maximize engagement during BFCM?
A notification scheduler allows you to plan and automate notifications ahead of time, ensuring that timely, relevant messages reach your customers at optimal moments. For BFCM, you can schedule reminders about upcoming sales, exclusive deals, and limited-time offers. - How to plan black friday sales?
To plan for Black Friday sales, set clear goals, analyze past performance, and optimize inventory and website. Develop robust marketing strategies, prepare customer support, and test systems. Monitor in real-time, adapt as needed, and follow up post-sale for future insights.
- What strategies can I use to make my live selling events successful during BFCM?
Equip Your Store With Top-Notch Features For An Unbeatable BFCM 2024
Summing It Up – Optimize Your Mobile App With Game Changing Features
To wrap it up, if you want to make the most of your mobile app, you need to have the right features in place. Without things like a smooth checkout process, timely notifications, and festive themes, you might miss out on big opportunities, especially during peak times like BFCM.
These features aren’t just nice-to-haves—they’re game-changers that can really boost your sales and customer satisfaction. So, don’t let your app fall short. Make sure you’re equipped to reach its full potential and take advantage of every chance to grow your business.
About The Author
I love navigating the world of SaaS with finesse. As an SEO enthusiast and seasoned Copy Writer, I'm here to transform tech-speak into compelling narratives that resonate with online merchants. With a penchant for alliteration and a touch of humor, I bring a unique flair to SaaS content.
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