By 2024, mobile commerce is set to hit a staggering $3.56 trillion. The share of mobile e-commerce has steadily climbed from 56% in 2018 to an expected 62% by 2027. And here’s the catch: mobile apps are proven to convert up to 3X better than mobile websites.
If your Shopify store doesn’t have a mobile app, you’re missing out on the most productive sales channel. A Shopify mobile app builder can help you capture more sales and stay competitive in this mobile-driven market.
Top Reasons To Convert Your Shopify Store Into Mobile App
Seamless User Experience
A mobile app offers your users a faster, smoother, and more intuitive experience compared to mobile websites.
- Lightning-Fast Performance: Mobile apps are built to be quick, loading content almost instantly. Your customers can navigate from one product to another with just a tap.
- Intuitive Navigation: Apps are built with mobile users in mind. They provide user-friendly navigation and clear calls to action
Let’s say you run a Shopify store selling electronics. With an app, your customers can easily swipe through product categories, view detailed images, and quickly make purchases without the hassle of zooming in and out. - Seamless Use of Device Features: Mobile apps leverage the full range of your smartphone’s capabilities like GPS, the camera, and instant notifications. As a result, you can enable one-tap purchases, location-based offers, and real-time alerts for your customers.
Boosts Customer Loyalty
If you’re not using a mobile app to build customer loyalty, you are missing out on a big opportunity to increase your sales with repeat purchases.
Mobile apps create a direct and seamless connection with your customers. Hence, making them ideal for fostering loyalty.
- Personalization: With a mobile app, you can send push notifications directly to your customers’ phones. These notifications can announce special deals, new arrivals, or exclusive offers, reminding customers to come back and shop.
This direct line of communication keeps your brand at the top of the customer’s mind, driving more frequent visits and, ultimately, more sales.. - Convenience: Apps are always just a tap away, providing quick access to your store and a smoother, faster shopping experience.
- Push Notifications: Targeted push notifications alert customers to special offers, new arrivals, or abandoned carts, boosting engagement by up to 88%.
- Loyalty Programs: Apps are perfect for managing rewards and loyalty programs, which 79% of consumers say make them more likely to stay loyal to a brand.
- Advanced Features: Apps can utilize phone features like GPS, camera, and secure payments for one-tap purchases, location-based offers, and personalized content.
Imagine a fashion retailer with a mobile app that gets to know each customer’s style. It looks at what they’ve bought before and what they’ve browsed, then suggests items they’re likely to love.
By making shoppers feel understood and appreciated, the app keeps them coming back for more. This personal touch turns casual buyers into loyal customers.
A seamless, easy-to-navigate app encourages customers to return more often, which translates to more sales
Higher Conversion Rates
Mobile apps outperform mobile websites in conversion rates for several key reasons.
- Speedy Performance: Mobile apps load incredibly fast. Customers can quickly find what they need and purchase without waiting around.
- Personal Touch: Apps use your shopping history and preferences to recommend items you’ll love, making it easier to find and buy what you’re looking for.
- Easy Checkout: With saved payment info and one-click buying, checking out is a breeze. No need to re-enter your details every time you shop.
- Helpful Reminders: Get push notifications about special deals and reminders about items left in your cart, bringing you back to complete your purchase.
- Shop Anytime: Even if customers are offline, they can still browse and shop. They can keep shopping without having to wait until they’re back online.
For instance, a beauty store with a mobile app that’s designed for speed and ease. Users find their favorite products quickly, save their payment info for a fast checkout, and get friendly reminders about deals. This convenience keeps customers coming back and significantly boosts the store’s conversion rates.
Reducing Ad Budgets with a Mobile App
With a mobile app, you can tap into some powerful features like personalized recommendations, push notifications, and a loyalty program. Instead of pouring all your budget into online ads, you can use the app’s data to send tailored offers and reminders directly to your users. This way, you’re connecting with them more personally and effectively, and making every marketing dollar count.
- Behavior-Based Ads: Apps can use user behavior data to serve personalized ads within the app itself. For example, if a user frequently browses a specific category, the app can display relevant ads or offers related to that category, increasing the likelihood of a purchase and reducing the need for external advertising.
- In-App Messaging: In-app messaging offers another cost-effective way to interact with users. Personalized messages or offers based on user activity can lead to higher engagement and conversion rates, minimizing the need for external ads to drive user action.
- Streamlined Checkout: Features such as saved payment information, one-click purchasing, and easy navigation contribute to a better user experience, which can lead to higher conversion rates.
- In-App Purchases: Apps can also facilitate direct revenue generation through in-app purchases, up-selling, and cross-selling. By generating revenue directly within the app, businesses can reduce their reliance on external ads to drive sales.
A grocery store owner uses app data to send personalized offers and reminders about discounts on frequently purchased items. Push notifications alert customers to special promotions, while a loyalty program rewards repeat purchases. This targeted approach reduces the need for broad online ads, saving on advertising costs while boosting engagement and sales.
Mobile Apps Excel in Personalization
Apps allow you to send targeted push notifications and updates, keeping users engaged with relevant offers. Additionally, apps provide a direct line of communication to refine personalization based on real-time user behavior, making them a powerful tool for creating a truly customized shopping experience.
- Customizable Experience: Apps provide a user interface personalized to individual profiles, offering a level of customization that’s hard to match on mobile websites.
- Personalized Notifications: Apps send targeted push notifications with relevant offers and updates, keeping customers engaged.
- Behavioral Insights: Apps gather valuable user behavior data, allowing for ongoing optimization of personalized strategies.
For example, the app can analyze past purchase patterns and browsing history to send personalized push notifications about BFCM exclusive deals and limited-time offers on products a customer has shown interest in.
Mobile Apps Simplify Purchase
Mobile apps enhance the checkout experience by offering features like saved payment details and one-click purchasing. These features significantly reduce friction during the buying process, making it faster and easier for customers to complete their purchase.
- Saved Payment Details: Customers don’t have to re-enter card info every time; their details are securely saved, making checkout quick and easy.
- One-Click Purchasing: Just a single tap and the order is complete. It is perfect when customers are in a hurry.
- Reducing Cart Abandonment: By simplifying the process, mobile apps remove the usual frustrations, so customers are more likely to finish their purchases without hesitation.
Imagine a health and wellness store with a mobile app offering saved payment details and one-click purchasing. Mark, a regular customer, receives a push notification about a discount on his favorite protein powder during his lunch break. With just one tap, he adds the item to his cart and completes the purchase — no need to re-enter card info or go through multiple steps.
This smooth checkout process boosts Mark’s likelihood of repeat purchases and reduces cart abandonment.
Push Notifications Make Mobile Apps a Superior Choice
Unlike online stores, where customers must actively visit to see updates or promotions, apps can instantly notify users about special deals, new arrivals, or limited-time offers. Push notifications have a significantly higher open rate than emails, making them a more effective way to capture attention and drive immediate engagement.
Mobile apps excel in real-time communication through push notifications, a feature that isn’t available with online stores. With push notifications, you can instantly reach out to your customers with special offers, new product alerts, or exclusive deals.
These messages pop up right on their phone screens, making them hard to ignore and prompting quick action. Plus, since they’re timely and relevant, push notifications get opened way more often than emails.
- Higher Open Rates: Push notifications have an open rate of up to 90%, much higher than the 20-25% for emails.
- Increased Engagement: Users who receive push notifications are 88% more engaged than those who do not.
- Better Retention: Apps using push notifications see 3-10 times higher retention rates.
- Boosted Conversions: Personalized push notifications can increase conversion rates by 4x.
Imagine a fashion store with a mobile app that uses push notifications to announce flash sales. A customer, Emily, who has the app installed, receives a notification about a 50% off sale on dresses for the next 24 hours. The message pops up instantly on her screen, catching her attention. Since she loves the store’s dresses, she clicks on the notification, browses through the sale, and makes a purchase right away.
By leveraging push notifications, the store drives immediate traffic and sales, turning occasional shoppers into frequent buyers
Mobile apps are the only effective way to send personalized push notifications directly to your customers!
Mobile Apps Create a Direct Sales Path
Mobile apps offer a streamlined sales channel, eliminating many hurdles of online shopping. Unlike websites that often involve multiple steps, apps provide a smooth, intuitive experience with features like one-tap purchasing, saved payment information, and personalized recommendations. This frictionless process makes it easier and quicker for customers to complete their purchases, leading to higher conversion rates and increased sales.
For instance, a fashion retailer’s app allows Lisa, a loyal customer, to receive notifications about limited-time sales on her favorite brand. She can quickly add items to her cart and check out with a single tap using her saved payment details. This seamless experience not only boosts her shopping frequency but also enhances the retailer’s conversion rates and customer loyalty.
Success Stories – Shopify Stores With Mobile App
Discover how Shopify stores are transforming their businesses with custom mobile apps built using MageNative’s mobile app builder. These success stories highlight the impressive results that come from leveraging mobile apps to enhance the shopping experience.
Spice Check
Giali Lashes
Toys for a Pound
Summing It Up – Keep Your Business at the Forefront with a Shopify Mobile App
Instead of waiting for customers to find you, a mobile app keeps your brand in front of them all the time. With the app icon sitting on their home screen, your store is always just a tap away. This presence is a constant reminder of your brand, which helps in retaining customers and increasing their lifetime value.
About The Author
I love navigating the world of SaaS with finesse. As an SEO enthusiast and seasoned Copy Writer, I'm here to transform tech-speak into compelling narratives that resonate with online merchants. With a penchant for alliteration and a touch of humor, I bring a unique flair to SaaS content.
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